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Zag Appoints New CFO, COO, and VP of Retail Business Development

Zag_BlogZag appointed key executives to its team, including Marlin Prager, who joins as chief operating officer and chief finance Oofficer, with David Ribardo joining as chief accounting officer, and Cindy Elfenbein appointed as vice president or retail business development.

As ZAG’s new COO and CFO, Marlin Prager will lead the operations and financial management, reporting directly to Zag.  He joins the company after an 11-year term with Legendary Entertainment. Previously, Prager was a partner at W2 Films and was also a member of the entertainment and media team at Houlihan Lokey Howard & Zukin, as well as Price Waterhouse. 

Reporting to Prager, and serving as chief accounting officer, David Ribardo brings more than 13 years of experience providing audit and accounting based services to a broad cross-section of large and medium-sized public and private companies while serving as senior manager at PWC LLP of Los Angeles.

Joining the licensing team, and reporting to Zag’s president of brand strategy and consumer products, Cindy Elfenbein will develop new business opportunities with key retailers and create unique partnerships and promotions between Zag licensees and retailers in her role as VP of retail business development. Elfenbein has more than 25 years of experience in entertainment consumer products and retail development. Prior to joining Zag, she served as executive director of retail development at Sanrio, and previously held senior management positions at Sony Pictures Entertainment and Warner Bros. Consumer Products.  Elfenbein will serve alongside Andrea Green, VP of Global Licensing.

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