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YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear.

Additionally, Just Play will introduce a JoJo Siwa fashion doll this year that features Siwa’s single “Boomerang,” which will be available exclusively at Walmart in July, followed by other retailers beginning October. A full range of JoJo toy products will also be available later this year, including dress-up , role play, and plush items.

Additional products that will be available this year include ABG Accessories for headwear and cold weather; Accessory Innovations for bags and backpacks, headwear, and cold weather; Accutime Watch Corporation for watches; FAB for bags and backpacks; Fantasia Accessories for hair accessories and jewelry; Global Design Concepts for bags and backpacks; H.E.R. Accessories for bows and jewelry; Jacmel Jewelry Inc. for costume and fine jewelry; Pan Oceanic for sunglasses; and Starlight Accessories for sunglasses.

Apparel partners include Freeze for T-shirts; Bentex for T-shirts and sportswear; GBG for sleepwear; Handcraft for intimates; High Point for hosiery; Justive for direct to retail exclusives; ACI for footwear; and Mad Engine for T-shirts and sportswear.

Other partners include Spin Master’s Cool Maker bow-maker and accessory pack; GBG for cosmetics; Rubie’s Costume Co. for costumes; iHome for electronics; Cardinal for games and puzzles; Jay Franco for home goods; Abrams for publishing; CultureFly for a subscription box; and Trends and Tri-Coastal for stationery.

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Category: Apparel, Celebrities, Dolls, Fashion Licensing, Footwear, Games, Home Goods, Kids Properties, Licensing Show, Lifestyle, People, Plush, Toys, Trade Shows

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