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WBCP Builds Global Licensing and Merchandising Program for The Lego Batman Movie

LEGOBatmanMovie_The ScuttlerIn anticipation for next month’s release of The LEGO Batman Movie, Warner Bros. Consumer Products (WBCP) worked with partners for licensing and merchandising programs, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.

WBCP and The LEGO Group partnered to launch more than 10 original construction sets that will bring the film’s world and characters to life.

Bioworld, Isaac Morris, Evy, SGI, Handcraft, and Fast Forward will offer fashion collections designed for boys and girls. Other products include LEGO Batman and LEGO Batgirl costumes from Disguise; greeting cards, gift presentation, and ornaments from Hallmark; party goods from Party City/Amscan’s; kid-friendly watches and clocks from Clic Time; electronics and accessories from Sakar; posters and calendars from Trends International; and a home décor collection from Franco Mfg.

WBCP’s global publishing program is supported by four publishers including, DK Publishing, Scholastic, Ameet, and Blue Ocean.

Throughout the Europe, the Middle East and Africa (EMEA) region, product is beginning to roll out. In EMEA, key fashion and home partners include TV Mania and Character World, as well as a back-to-school offerings from Sambro and calendars and posters from Pyramid. In the UK, ASDA will offer product, along with in-store activations and branded-activity pages in their magazine; Argos will feature pages in their catalogue; Sainsburys will offer in-store support and themed-display areas; and Tesco will include an in-store and online experience for customers.

Carrefour will also support the film across all European territories, including in-stores in France, along with Toys Center in Italy. Top Toy Group will be the key toy retail partner in the Nordics, and Kaufhof in Germany. In the Asia-Pacific Australia/New Zealand region, partners will offer apparel, sleepwear, accessories, backpacks, and homeware, costumes, clocks, and publishing.

Global retailers including Walmart, Target, Toys “R” Us, Kohl’s, Macy’s, H&M, The Children’s Place, Old Navy, Barnes & Noble, and Books-a-Million will support the upcoming big-screen adventure with programs, product displays, and all-inclusive offerings, including in-store events, exclusive products, as well as interactive in-store events and giveaways. Products and programs inspired by the film will begin to rollout this month and be available at retailers around the world, and at


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Category: Apparel, Entertainment, Fashion Licensing, Games, Kids Properties, Movie Licensing, Publishing, Retail, Toys

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