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Warner Bros. Teams with Zazzle, Creative Imaginations

Warner Bros. Consumer Products (WBCP) has expanded its partnership with Zazzle, which specializes in on-demand retail manufacturing, with the addition of online Zazzle stores showcasing entertainment brands including Batman, Superman, Supergirl, Green Lantern, Wonder Woman, Justice League, Harry Potter, Looney Tunes, Scooby-Doo, The Flintstones, The Jetsons, Yogi Bear, and Tom and Jerry.

WBCP has also granted Zazzle limited-time exclusive access to art from five classic comic books in celebration of DC Comics’ 75th anniversary year. WBCP is leveraging Zazzle’s unique on-demand manufacturing technology and global online marketplace to deliver thousands of merchandise options for fans to customize and purchase.

Starting immediately with the launch of Batman, Green Lantern, Superman, Supergirl, Justice League, and Wonder Woman stores, plus expanding the content offering for the existing Scooby-Doo and Looney Tunes stores, WBCP and Zazzle will be launching a range of new properties over the next several weeks.

WBCP has also announced a two-year licensing partnership with Creative Imaginations, to bring the world of Harry Potter to scrapbook enthusiasts and fans everywhere.

Creative Imaginations, which provides custom manufacturing of scrapbook products via licensed artist and brand designs, will draw inspiration from the Harry Potter franchise, including the anticipated Harry Potter and the Deathly Hallows: Part I, in theatres November 19, and Harry Potter and the Deathly Hallows: Part 2, in theatres in 2011. Based on the stories and characters in the Harry Potter films, the new line will include scrapbooking paper, stickers, albums, kits, autograph books, and embellishments.

(Reading this news made me think of Yogi Bear for the first time in about 100 years, so here’s a clip):

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Category: Character Licensing, Comic Books, Kids Properties, Movie Licensing

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