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Warner Bros. and The Lego Group Partner for The Hobbit

Warner Bros. Consumer Products awarded The Lego Group exclusive rights to develop build-and-play construction sets based on The Lord of the Rings trilogy and the two films based on The Hobbit.

The multiyear licensing agreement grants access to the library of characters, settings, and stories for The Lord of the Rings property, as well as films The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. Lego’s The Lord of the Rings construction sets are slated for a rolling global launch beginning in June in the U.S., with Lego’s The Hobbit: An Unexpected Journey sets scheduled for later in the year.

The Hobbit: An Unexpected Journey from Academy Award-winning filmmaker Peter Jackson is slated to premiere December 14, 2012.

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