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VeggieTales’ New Easter DVD

Big Idea Entertainment, a faith-based studio and producer of children and family programming, characters and brands, will release their first new Easter holiday DVD in seven years, VeggieTales: ‘Twas The Night Before Easter, on March 5 and March 8, in Christian and general market stores, respectively.

‘Twas The Night Before Easter, which features a new character, Cassie Cassava, voiced by American Idol finalist Melinda Doolittle, examines the importance of helping others while exploring the real meaning of Easter. The title’s launch is supported by a marketing and advertising campaign with licensing and promotional partners including Gund, Toys “R” Us, Walmart, Target, American Greetings Interactive, Frankford Candy & Chocolate, and American Puzzle Company.

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