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Universal Pictures, Waze Partner for Furious 7 Promotion

universalUniversal Pictures Home Entertainment has partnered with Waze to promote the home entertainment release of Furious 7. The promotion will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious 7 merchandise.

From now through September 17, Waze will display scheduled messages announcing the release of Furious 7 on Blu-ray, DVD, and Digital HD in seven participating markets. On one day in each market, Waze users can also find directions to pop-up venues where street teams will be distributing branded T-shirts, license plate frames, hats, a limited number of free digital codes to download the film on Digital HD, and more.

Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day. Prizing Pit Stops will take place on September 11 in Portland and Dallas; September 14 in San Francisco and Washington, D.C.; September 15 in New York and Los Angeles; and September 17 in Chicago.

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