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Twentieth Century Fox Consumer Products Strengthens Global Location Based Entertainment Team

FoxConsumerProductsTwentieth Century Fox Consumer Products (FCP) has promoted Greg Lombardo to senior vice president, Global Live and Location Based Entertainment where he will continue to oversee business strategy, creative development, and project management for Twentieth Century Fox World theme parks, resorts, touring exhibits, and live shows.

Additionally, Eric Williams has been hired as vice president, design and development for Global Live and Location Based Entertainment, reporting to Lombardo.

Lombardo steps into his new role after nearly three years as vice president of Global Live and Location Based Entertainment at FCP. He is a 25-year veteran of the entertainment industry, having worked on themed entertainment projects worldwide. Before joining the Fox team, Lombardo was creative director at BRC Imagination Arts where he led the development of branded entertainment projects for clients including Bacardi, Abbey Road Studios, Guinness, and GE. Lombardo spearheads all global business and creative strategy surrounding live and location based entertainment and will lead the charge on all expansion into future international projects.

Williams will be responsible for the creative management of all projects; inclusive of show and guest experience elements. Williams comes from years of experience leading the creative development for theme parks, immersive attractions, museum exhibits, touring experiences, and custom brand-building activations worldwide. His experience includes various projects, including the Spider-Man attraction at Universal Studios’ Islands of Adventure. Williams has also completed projects for Warner Bros., Paramount Pictures, GM, Sony Pictures, and Anheuser Busch Entertainment.

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