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Turner Broadcasting Brings Adult Swim to Asia Pacific


Turner Broadcasting System Asia Pacific has launched Adult Swim in Australia, the first market in the region to experience its humor. Adult Swim exists entirely online, as an on-demand video platform.

The brand is a multi-platform digital offering delivering a catalogue of more than 1,500 animated videos. The content is available free of charge through and on mobile devices including iOS, Android, and Windows 8 PC and phone, creating a targeted approach for advertisers to connect with the 16-to-34-year-old male demographic.

Key content includes Robot Chicken animated series, Harvey Birdman, and Metalocalypse.

The launch of Adult Swim, as a premium entertainment offering online, highlights Turner’s commitment to TV Everywhere in Asia Pacific. The platforms were developed in partnership with MCM Entertainment Group’s online video platform business Movideo.

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