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The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world.

The worldwide exhibits will kick off this week at Spielwarenmesse in Nuremberg, where the brand will present new products from its roster of more than 230 licensees, including Amscan, Biscuiterie L’Abbaye, Creativamente, Giraudi, Dragon d’Or, Lannoo, Lutti, Multiprint, Nici, Noris Spiele, Pelikan Herlitz, L’Abeille, Lannoo, Nici, Simba Dickie, and Zak! Designs.

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Category: Anniversary, Art Licensing, Back to School, Fashion Licensing, Home Goods, International, Kids Properties, Lifestyle, Plush, Publishing, Seasonal, Toys

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