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The Smiley Co. Signs New Licensing Agents

TheSmileyCoThe Smiley Co. signed eight new agents, with more new contract signings expected. The new agent partners will help Smiley and Rubik’s expand in South Korea, Chile, South Africa, Greece, Peru, Ecuador, Bolivia, Russia, Indonesia, and Australia.

Read more about the new agents:

Infiniss (South Korea)
The brand and distribution licensing agency specializes in fashion, hospitality, food and beverage, exhibitions, and fast moving consumer goods (FMCG), and works with clients in the fashion, corporate trademark, entertainment and publicity.

Doce (Chile)
For more than 34 years, Doce has represented Warner Bros., Looney Tunes, Scooby Doo, Tom & Jerry, DC Comics, Superman, Batman, Justice League, and more licenses.

Signet (South Africa)
Signet is a specialist in South African footbal and rugby. It has worked with Stanley Black & Decker, Jack Daniel’s, Men’s Health, OASIS, Jaguar, and Land Rover.

Brights (Greece)
Brights is an independent licensing agency and content distributor specialized in the management of multimedia brands and content geared towards children, youth, family, and adult audiences in Greece. Brights represents consumer products in Romania, Albania, and Bulgaria, and works with Warner Bros. consumer products in Greece.

AMV Licensing (Peru, Ecuador & Bolivia) 
AMV is a marketing organization involved in licensing, promotions, merchandising, and products distribution. Its office works directly with Peru, Ecuador, and Bolivia.

The Swedish-owned and based independent licensing agency is headquartered in Stockholm, with sales offices in Central Eastern Europe and Russia.

Haven (Australia)
Haven has worked with many major global brands, including 20th Century Fox, Sesame Workshop, HIT Entertainment, and MGA Entertainment. It delivers 360 experience activations across the customer journey.

One RDM (Indonesia)
One RDM’s comes with international experience and a strong understanding of local practices from its Indonesian roots. The agency works with brands including Disney, Marvel, and Star Wars, and has created shopping programs that result in increased sales, customer loyalty, and brand advocacy.

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