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The Brand Liaison Adds Disney and Hasbro Alum Anita Castellar

anitacastellarThe Brand Liaison appointed toy industry veteran and co-chair of the Women in Toys central Florida chapter Anita Castellar, who will manage special projects including ideation, product development, and licensing of intellectual properties tied to character and entertainment brands. Castellar has created leading retail programs and product development strategies for some of the world’s most popular franchises including Disney, Pixar, and Star Wars.

Anita will be joining The Brand Liaison at Licensing Expo in Las Vegas at Booth F-154.

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