The Licensing Blog

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Chaucer Food UK Ltd., Filippo Berio to Launch Range of Baked Snacks

FillippoBerioChaucer Foods UK Ltd. partnered with Filippo Berio to develop a range of baked snacks. The new product will complement Filippo Berio’s selection of high-quality olive oils, olives, vinegars, and pesto.

The range is due to launch across the UK later this year and will debut with a line of Crostini, made with Filippo Berio extra virgin olive oil. The initial product line will comprise of five products that are baked not fried, contain 30 percent less fat than fried crisps, and are free from artificial additives. Flavors include Fennel & Garlic, Formaggio, Lightly Sea Salted, Rosemary & Sea Salt, and Sundried Tomato. Read the rest of this entry »

Filippo Berio Appoints Beanstalk as Brand Extension Agency

Beanstalk will work closely with Filippo Berio as a brand extension agency helping close-to-core food categories grow and leveraging the brand’s Italian heritage.

The licensing program will complement Filippo Berio’s existing selection of high-quality olive oils, vinegars, and pesto and offer consumers the opportunity to enjoy Italian cuisine at home. Filippo Berio holds significant market share in the UK, U.S., Switzerland, Canada, and Japan, and has a growing presence in Russia, China, and Brazil.

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