The Licensing Blog

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McFarlane Toys to Launch Cuphead Construction Sets

McFarlaneToys_CupheadMcFarlane Toys will launch a line of construction sets based on the Cuphead video game.

Each construction set will focus on Cuphead, Mugman, and the game’s bosses, and include 100 to 300 pieces. The Cuphead Construction Sets will be available at major retail locations beginning next fall. Read the rest of this entry »

McFarlane Toys to Launch Call of Duty Collectible Figures

McFarlaneToys_CallofDutyMcFarlane Toys will introduce a line of collectible figures based on the Call of Duty video game franchise. The first wave of figures will include fully-articulated characters, including John “Soap” MacTavish and Simon “Ghost” Riley from Call of Duty: Modern Warfaretitles. Additional characters will be revealed at a later date. Read the rest of this entry »

King Features Announces Licensees for Range Based on Cuphead Video Game

CupHead_Mugman_VinylFigure_King Features announced new licensees to support the retail launch based on the StudioMDHR Cuphead video game. The initial lineup will feature a range of categories including, collectibles, digital products, apparel, and limited-edition art prints.

Funko will feature a full range of Cuphead collectibles, including vinyl toys, plush, apparel, and digital products. The initial launch will feature the collectible vinyl toys and will be revealed in an exclusive New York Comic Con Exclusive 2-Pack release this month. Funko’s plush, apparel and digital products are in development. Read the rest of this entry »

The Powerpuff Girls Save the Day in LEGO Dimensions Trailer, New Fun and Team Packs to Launch Next Month

PowerpuffGirls_LEGODimensionsThe Powerpuff Girls save the day in the latest LEGO Dimensions trailer, which features Blossom, Bubbles, and Buttercup lending their powers for the upcoming Team Packs and Fun Packs.

The new packs will let players build the Chemical X superheroes, and launch them into the LEGO Dimensions Multiverse to save the day. Players can fly around and use ultra-super powers to fight crime and battle the forces of evil, visit the exclusive Adventure World to unlock iconic locations from the series—including Pokey Oaks elementary, Rainbow Land, and Professor Utonium’s lab—and go head-to-head in the Battle Arena. Read the rest of this entry »

GameCo, Inc. to Develop Video Game Gambling Machines Featuring Steve Aoki

GameCoGameCo Inc. entered a license agreement with Steve Aoki to develop an original new video game gambling machine (VGM) game titled Steve Aoki’s Neon Dream.

Scheduled to debut in casinos this summer, the game is inspired by Aoki’s 2014 “Neon Future” album. The first-person game will blend the controls of an infinite runner with the experience of Aoki’s music. Players will enter a world of color and shape, while listening to various house and electronic dance music (EDM) titles from Aoki’s Dim Mak label. Read the rest of this entry »

Outright Games Announces New Cartoon Network Licenses

OutrightGamesVideo game publisher Outright Games will add new games for console and PC based on Cartoon Network’s series Adventure Time and Ben 10 .

Outright Games’ new titles will take characters from Cartoon Network’s original series to create new experiences for fans. Adventure Time will feature the Land of Ooo submerged into watery chaos, where exploration, battle, and even interrogation will be key skills to unplugging the mystery. Ben 10 will introduce a fresh adventure in the incredible universe where some of Ben’s most infamous enemies await. Players must discover and unlock 10 alien transformations to aid Ben in saving the galaxy.

Ben 10 will release in quarter 4 of 2017, with Adventure Time planned for release early next year.

Cryptozoic, Cartoon Network to Release Rick and Morty: Anatomy Park — The Game Next Month

RickAndMortyCryptozoic Entertainment will release Rick and Morty: Anatomy Park — The Game, which will be available at retailers nationwide on July 12. The game is based on the “Anatomy Park” episode of Adult Swim’s animated series Rick and Morty.

In Rick and Morty: Anatomy Park — The Game, players become characters from the episode as they try to build Anatomy Park. The game sends players into the body of Ruben, a homeless man, in order to save the microscopic amusement park built from his organs. Players attempt to score the most Victory Points by the end of the game.

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

Technicolor Animation Productions, SIE, PGS Partner to Create Sly Cooper TV Series

SlyCooperTechnicolor Animation Productions and Sony Interactive Entertainment (SIE) partnered to create a computer-generated animated TV series based on the PlayStation videogame series Sly Cooper. Global distribution—along with licensing and merchandising rights—will be managed by PGS.

Sly Cooper follows the adventures of an irresistibly charismatic raccoon, a modern-day Robin Hood, who restores justice to his city one theft at a time. Sly is aided by his two best friends, a muscular hippo named Murray and a brainy turtle named Bentley. Hot on Sly’s trail is Inspector Carmelita Fox, a morally upright cop with an unfortunate crush on the charming bandit, as well as a band of villains.

 

Momentum Worldwide, PMK•BNC Launch Gaming and E-sports Practice

MomentumMomentum Worldwide and PMK•BNC formed a new cross-agency practice focused on connecting brands with the world of video games, e-sports, and the nearly two billion video game fans around the world.

The new agency provides consultation services for brands interested in the world of gaming and e-sports, identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation, and more. The practice will also focus on activation expertise for brand experiences and live events, branded content, digital and social engagements, PR and media outreach, and more. Read the rest of this entry »

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