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SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.


Vans, Kendra Dandy Partner for Apparel and Accessories Collection

Vans_KendraDandyVans partnered with artist and illustrator Kendra Dandy to design a collection of imaginative illustrations across Vans footwear, apparel, and accessories.
Dandy is known for transforming her colorful illustrations into cheeky, smile-inducing patterns. The Vans includes Vans Authentic, women’s apparel, and accessories.

The Vans x Kendra Dandy collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent. The line is available now in Vans retail stores and

Sanrio Announces Plans for Hello Kitty’s Anniversary Celebration

In honor of Hello Kitty’s 40th anniversary, Sanrio Inc. will host a Hello Kitty fan convention—Hello Kitty Con 2014—in partnership with Target this fall. The convention will take place in Los Angeles and will feature vendors offering convention exclusives, products, and experiences to devout fans. The Japanese American National Museum in LA will host a Hello Kitty museum exhibition later this year, celebrating Hello Kitty’s brand legacy. Limited-edition commemorative products will also be released throughout the year, from companies such as Sephora, Mikimoto, Minnetonka, Chan Luu, the MLB, the NFL, Vans, New Era, Swarovski, McDonalds, and tokidoki. Hello Kitty will also continue to celebrate through the global Share a Hug with Hello Kitty campaign.


Vans Supports ASPCA with New Pet-Patterned Collection

Vans has teamed up with the American Society for the Prevention of Cruelty to Animals (ASPCA) to support its mission to protect animals across the country by releasing a footwear, apparel, and accessories collection for women. Vans supports the ASPCA by helping raise awareness of animal cruelty.

The seven-piece Vans x ASPCA collection includes footwear with an all-over kitty-cat print on Vans’ original classic silhouette, the Authentic, while a new favorite, the Sk8-Hi Slim, uses a puppy print on each quarter panel. Custom sock-liners in orange—a color that represents animal abuse prevention—with ASPCA logos are found in the foot-beds of all shoes.

The Vans x ASPCA Apparel and Accessories Collection includes matching dog and cat prints on the Vans Beach Girl Trucker Hat, as well as on Vans’ most popular backpack style, the Realm Backpack. An extra special Vans x ASPCA T-shirt sports a pug puppy adorned with orange glasses with Vans and ASPCA dog ID tags. The collection is available globally at Vans retail stores.

Vans and Marvel Entertainment, LLC Launch Super Hero Collection Exclusively at Journeys

Vans and Marvel Entertainment have teamed up for a footwear collection featuring Super Heroes, coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers.

Spider-Man and Iron Man will debut on the Vans Era and Sk8-Hi Reissue shoes. Taking on the signature colors of his red and blue suit, the Spider-Man Sk8-Hi Reissue features an embossed spider web on premium red suede, while the Iron Man version includes black leather on the vamp and bolted hexagon eyelets, staying true to Iron Man’s flashy armor. Each Era includes a comic strip from their crime-fighting heroes on the back, and quarter panels with bold accents on the front panels including a striking white web on black canvas and bright red suede.

The collection will be available at Journeys retail locations and at nationwide for a limited time.

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