The Licensing Blog

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Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.


Ubisoft, Paladone Unveil New Range of Assassin’s Creed Merchandise

UbisoftLogoUbisoft and Paladone launched a new range of Assassin’s Creed merchandise, which are now available to purchase online and in selected retailers worldwide.The new merchandise range offers a selection of themed drinkware, coasters, a creed mirror, infinity light, notebook, and a multi tool.

“We’re extremely pleased to be able to finally showcase our brand new range of Assassin’s Creed merchandise,” said Jason Hall, Ubisoft UK licensing manager. “We hope that fans of the Assassin’s Creed franchise will be pleased with the new range that we’ve launched today, as we continue to build on our ever-expanding retail offering. Personally speaking, my favorite item from the range would have to be the AC travel mug, which I never leave home without.”

Ubisoft Partners Scholastic for Young Adult Book Series

Ubisoft partnered Scholastic for a young adult book series Last Descendants based on Assassin’s Creed. Written for readers ages 12 and up by Matthew J. Kirby, the first book in the series will launch in the U.S., Canada, UK, Australia, and New Zealand in September. The second book will follow in January next year.

Last Descendants is an action adventure, historical fiction saga about a group of teens caught up in the centuries-old Assassin-Templar feud. The book will feature historical figures such as William Tweed, Hernán Cortés, and Adelina Patti.

American Greetings, Ubisoft Launch Care Bears Belly Match App


Care Bears Belly Match, a free-to-play match-three game from American Greetings Entertainment and Ubisoft is now available for iOS and Android devices. The game takes players to the magical world of Care-a-Lot where the Care Bears need players to make their world a happy place again. Players will have to switch, swap, and match belly-badges through hundreds of levels to win.

Care Bears Belly Match offers exciting game modes such as encounters with beasts and time challenges, and fun modes like unwrapping delicious lollipops. Care Bear companions help players through the hardest levels. Kids can also express their love through the game by sending Care Packages and lives to their friends.

Q&A with Tony Key, Senior Vice President of Sales and Marketing of Ubisoft

TonyKey.LBUbisoft is one of the biggest video game publishers in the world, with hit franchises such as Assassin’s Creed, which has sold 76 million games to-date. Licensed products (as well as an upcoming film version starring Michael Fassbender) are expected to increase the franchise’s visibility even further, giving it life beyond the game releases.

The Licensing Book recently spoke to Tony Key, Ubisoft’s senior vice president of sales and marketing, about licensing in relation to some of the company’s top franchises, how it can evolve with the franchise’s success, and the art of adapting video games into products.

The Licensing Book: When you compare the licensing programs of the most recent Assassin’s Creed with earlier installations, are the programs bigger now? Is it easier to convince licensees to jump on-board now?

Tony Key: The programs are definitely bigger and the range of products has broadened as well. The sales of the licensed products, as well as the games themselves, have each increased year-over-year, and this helps us secure new opportunities—whether they come to us or we reach out to them. Also, we have expanded our product assortment from what we would see as niche or genre products coming from boutique licensees, toward more mainstream, mass market products and powerhouse licensees, like Mega Brands or BioWorld. Read the rest of this entry »

Ubisoft and Sony Pictures Bring Rabbids to the Big Screen

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Ubisoft and Sony Pictures Entertainment will develop a full-length feature film based on the Rabbids, the irreverent, wacky characters from the TV series and video games.

Recently, the Rabbids took over the small screen, thanks to partnerships
between Ubisoft Motion Pictures, Nickelodeon, and France Televisions. The show, titled Rabbids Invasion, has been viewed more than 165 million times in five months. In the U.S., more than two million viewers on average tune into each episode.

The Rabbids got their start as the crazy, loveable villains in Ubisoft’s Rayman video games, and have since branched into comic books, collectibles, merchandise, mobile games, TV, and more. The latest example, The Rabbids Time Machine attraction at France’s second-biggest theme park Futuroscope, drew big crowds and rave reviews on its opening weekend and showcases Ubisoft Motion Pictures’ ability to successfully develop Ubisoft’s brands in new mediums.

The project will be overseen at Ubisoft by Ubisoft Motion Pictures, and the group will actively participate in the film’s production. Minghella and
Jonathan Kadin will oversee for Sony Pictures.

Sony Launches 30th Anniversary Merchandising Program for Ghostbusters

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Ghostbusters will celebrate its 30th anniversary next year. Sony Pictures Consumer Products (SPCP) will launch a program targeting the core fan base, with products in categories such as apparel, toys, construction, collectibles, and publishing.

SPCP has partnered with pop culture art gallery Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Global toy, publishing, and apparel licensees supporting the 30th anniversary include Mattel, IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select, Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kaientai, and BCI. Partners such as Beeline, Ubisoft, GSN, Path, XMG, and IGT will be supporting with interactive, gaming, and slot machines as well as MDI with state lottery programs. In the collectibles category, Funko will offer pop vinyl collectibles and Underground Toys will provide novelty products.

Ubisoft Motion Pictures to Release a Watch Dogs Film

Ubisoft has announced that its film and television division, Ubisoft Motion Pictures, is collaborating with Sony Pictures Entertainment and New Regency on a film based on Watch Dogs, Ubisoft’s open-world action-adventure video game. Ubisoft and Sony will also release the Watch Dogs gameplay that will be available for PlayStation 4 this holiday.

Watch Dogs centers on Aiden Pearce, a hacker inflicting his own brand of justice after a violent family tragedy. Using his skills, Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure. In the game, Pearce turns the entire city of Chicago into his ultimate weapon. The game received awards at E3 2012, including Best of Show from GamingExcellence and three awards (Biggest Surprise, Best New Franchise, and Best PC Game) from IGN. The game also won GameSpot’s People’s Choice Most Exciting Game of E3 2013.

Ubisoft Motion Pictures will oversee the project at Ubisoft, and at Columbia, Hannah Minghella and Sam Dickerman will oversee development while Alexandra Milchan and Andrew Calof will work on the film for New Regency.