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Archie Comics, Torrid Partner For Plus Size Betty, Veronica Collection

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Torrid partnered with Archie Comics on the first plus-size Betty and Veronica collection, available online and in select stores.

The Betty and Veronica collection with Torrid is based onthe original Archie Comics’ “Betty and Veronica.” Archie Comics is represented by King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters including Popeye, Betty Boop, and Hägar the Horrible.

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Betty Boop Brand to Expand Globally

betty boopKing Features, the worldwide licensing agent for Betty Boop proprietor Fleischer Studios, will create more than a dozen deals in new territories worldwide, and new categories including sportswear, fine arts, and home décor.

Most recently, Betty Boop presented the design challenge on an episode of Project Runway All-Stars and was at the forefront of the all-inclusive fashion collection Betty Boop X Project Runway All-Stars, presented by Torrid. Territories where new deals will launch include in the U.S., Asia, European Union territories, and South America.

SONY Pictures Adds New Outlander Licensed Merchandise

sony_outlanderwineSony Pictures Television will relaunch OutlanderStore.com, which will feature a contest for a chance to win a trip to Scotland to tour the setting of the series Outlander.

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Torrid Debuts Empire Fashion Collection

Torrid_EmpireCollectionTorrid and 20th Century Fox Consumer Products collaborated for the Empire fashion collection, featuring designs inspired by the TV show, which will premieres its third season this month. The limited edition collection is available exclusively at Torrid.com.

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Licensing Expo 2015 Keynote Panel to Focus on Future of Retail

The Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA) and owned and organized by UBM Advanstar, will offer licensing executives a chance to gain insights from an exciting panel of top merchants and brand experts.

The keynote session will take place on June 9 from 8 to 9 a.m. and will mark the beginning of the 2015 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

The one-hour discussion, “Where Is Retail Headed, and How Will We Get There?,” will feature the following speakers: Read the rest of this entry »

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