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Shade Critters Introduces The Rainbow Fish Swimsuits

ShadeCritters_LogoShade Critters, a subsidiary of 8 Oak Lane LLC, joins the Rainbow Fish licensee roster. Shade Critters specializes in sun protective swimwear for infants, toddlers, and tweens. Shade Critter swimsuits have a UPF rating of 50+, blocking 98 percent of the sun’s harmful UVA/UVB rays.

RJM Licensing Inc. is a full service licensing agency specializing in the representation of books, brands, and artists. Their properties include DreamBigWorld by Juan de Lascurain, Where’s the Meerkat?, amazing baby, The Peterson Field Guides, Tegrin Dandruff Shampoo, Short & Sassy Shampoo, Country Diary, Ivory Cats, and more.

 

The Rainbow Fish to Join Copper Mountain’s Easter Egg Hunt

CopperMountainThe Rainbow Fish will join participants at Copper Mountain’s annual World’s Largest Easter Egg Hunt on April 16.  The Rainbow Fish will hold a special breakfast event before the Easter Egg Hunt. Parents and children will be able to take photos with the Rainbow Fish and win prizes and copies of The Rainbow Fish books and merchandise.

The Rainbow Fish book series has sold more than 30 million copies, and celebrates its 25th anniversary this year. The Rainbow Fish series was the first book to use holographic foil, which makes Rainbow Fish shimmer and mirrors his movement. For more information on the Easter event at Copper Mountain, visit CopperColorado.com/events.

Berkshire Blanket & Home Co. adds The Rainbow Fish Products to its Collection

BerkshireBerkshire Blanket & Home Co. Inc. will add a number of The Rainbow Fish products to its collections, including blankets, throws, quilts, nap mats, and wearables.

Originally published in 1992, The Rainbow Fish series has sold more than 30 million copies and celebrates its 25th anniversary this year. The series was the first book to use holographic foil, which allows the Rainbow Fish shimmer and the book to mirror his movement.

MindWare Acquires Licensing Rights for The Rainbow Fish

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MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

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