The Licensing Blog

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Zing Names JLG Exclusive Licensing Agent of Record for Stikbot

Zing__Stikbot_JLGZing appointed the Joester Loria Group (JLG) as its exclusive licensing agent of record for Stikbot in the U.S. and Canada. Launched in 2015, Stikbot drove one billion impressions last year.

The Joester Loria Group will feature a strategic merchandising and licensing program for Stikbot. The program will extend Stikbot and storylines from Stikbot animations into new categories that include R/C vehicles and take-along Stikbot characters, graphic novels, audio and electronic accessories, apparel, home décor, Halloween costumes, and food.

The Joester Loria Group Extends Dena Designs into Bags and Accessories

NEW Dena DESIGNS LogoIn a deal brokered by The Joester Loria Group, Dena Designs Inc. partnered with Bag Studio LLS for a multi-category program that expands the Dena and happi by Dena brands to a collection of bags and travel accessories.

The range includes handbags, small goods and accessories, carry-on luggage and travel bags, pet carriers, lunch bags, backpacks, and computer and tablet cases. The collection will be sold individually as well as in sets. The collection debuted at the New York Accessories Market Week in February.

The Joester Loria Group Launches Consulting Division

JLGX The Joester Loria Group announced the official launch of JLG Extend (JLGX), a new consulting division that will represent manufacturers and retailers, seeking to enhance their brand portfolios and partnerships with influencers.

JLGX services include competitive analysis, retail trend insights, brand acquisition and in-bound licensing opportunity assessment, and a certification process that establishes its clients as best in class partners.

The newly formed division will be led by Rachel Dahlen and Sarah Vogt, who bring 20 years of individual experience in licensing, brand extensions, and branded program management.


Corona Licensing Launches New Tech Products at CES 2017

coronagirlheadphonesCJ Global previewed a signature collection of Corona audio accessories at this year’s Consumer Electronics Show (CES), under a license brokered by The Joester Loria Group.

CJ Global introduced a line of Corona licensed electronic products including speakers, headphones, and other electronic accessories. The Corona collection will consist of speakers, coolers, power banks, headphones, and earbuds, all with Bluetooth capabilities

The signature line will be sold at specialty accounts, online, warehouse clubs, and mass retailers.



Joester Loria Group Extends Dena Designs with Prima Design Tabletop Collection

jlg_dena_primaIn a deal brokered by The Joester Loria Group, Dena Designs partnered with Prima Design to launch a multi-product tabletop collection at retail next year.

Prima Design will develop a collection of porcelain dinnerware, glassware, serve ware, melamine, mugs, trays, and other tabletop items that debuted at New York Tabletop Show.


JLG Launches Waste Management Odor Disposer in Partnership with SciCorp International Inc.

Odor Disposer US BottleThe Joester Loria Group, exclusive licensing agency for waste management, has partnered with SciCorp International Inc. for the launch of Waste Management Odor Disposer. SciCorp has helped develop an all-natural odor-eliminating spray to help homeowners and businesses manage foul odors resulting from waste and home composting.

The resulting Waste Management Odor Disposer collection is available in 22 oz. and 1 gallon sizes, ranging in price from $6.99 to $19.99. This fall, Waste Management Odor Disposer will launch at Canadian Tire and will be available at leading retailers from club and grocery, to home improvement and the mass market, in the U.S. and Canada.

The Joester Loria Group Signs New Licensees for the World of Eric Carle

The World of Eric Carle

The Joester Loria Group has brokered three new deals for The World of Eric Carle, to expand on their current program with personalized products from Zazzle, Percy 3D, and Custom Personalization Solutions LLC (CPS).

CPS launched print on demand personalized products, including backpacks, blankies, T-shirts, and toys. The collection is featured on

Personalized digital party invitations and thank you cards from Percy 3D will be available through, starting this fall.

Zazzle will create a range of stationary and back to school, home and room décor, and infant collections which featured in a World of Eric Carle storefront and landing page.

All three partners will utilize The Very Hungry Caterpillar along with other characters from Carle’s books to create collections that capture the playful theme and distinct collage art of the artist.

Joester Loria Group Partners Knockaround for Pacifico Sunglasses Collaboration


The Joester Loria Group has partnered Knockaround, the San Diego based sunglasses brand, for a Pacifico design collaboration. The Pacifico sunglasses will be available for sale on June 15th on Pacifico will also be the official sponsor of the U.S. Open of Surfing and the U.S. Open Snowboarding Championships.

The design of the sunglasses reflects Knockaround and Pacifico’s Southern California roots and the spirit of the Pacific Coast lifestyle: laid-back attitude; active, optimistic, and spontaneous lifestyle; and appreciation for surf culture.

The glasses are form-fitting and provide full UV400 sun protection. They are packed in a Baja map box alongside a bottle opener (that’s also a surf wax comb), a neoprene pouch that can store shades or chill beer, a topographic-print Knockaround sticker, and collector’s card. All of which are easy to carry.

The Pacifico sunglasses feature gradating Ocean Blue fronts, translucent Baja Yellow arms with a topographic print on the outside, matte Ocean Blue K logos, and polarized Coastal Sunset lenses with a life ring logo lens-etch.

The collaboration will be supported by cross promotional marketing efforts, take consumers on the “Path Less Taken” with a social media content campaign, product giveaways, targeted email blasts, and a Pacifico landing page on

For more information visit

happi By Dena Signs New Licensees and Retailers

Lambs & Ivy_Olivia-MacKenzie

The Joester Loria Group brokered multiple deals with licensees and retailers for happi by Dena gifts, book, keepsakes, and bedding lines for infants. Licensees include CR Gibson, Lambs & Ivy, and Olivia.

The happi by Dena CR Gibson collection includes first-year calendars, memory/keepsake books, scrapbooks and scrapbook kits, hand/footprints kits, photo frames, photo albums, growth charts, keepsake/trinket boxes, and melamine dinnerware sets, ranging from $10 to $42.

Lambs & Ivy’s Line by happi by Dena will expand with new bedding collections, room accessories, blankets, and plush ranging from $17.99 to $149.99 at Buy Buy Baby, Baby Depot, and online retailers, including Amazon and Baby Supermall.

The happi by Dena Olivia collection will launch exclusively in more than 245 Babies “R” Us stores and online this May, featuring orchid, eggplant, violet, and aqua designs in cotton voile fabric. Medallions, feathers, and geometric patterns mix and match to create these bedding sets.

Checks in the Mail also renewed its partnership with happi by Dena and will launch three new check collections this fall.

The new happi by Dena collections will be promoted via social media and mommy blogger features.

Joester Loria expands Kellogg’s soft-lines program with MSA Apparel

In a deal brokered by The Joester Loria Group, Kellogg’s has partnered with MSA Apparel to offer a full line of young men’s and juniors’ fashion tops and fleece. The collection will incorporate Kellogg’s brand portfolio of Pop Tarts, Frosted Flakes, Froot Loops, Rice Krispies, and other iconic Kellogg’s brands and characters. The line will launch this fall across department, specialty, mid-tier, mass, and online accounts.

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