The Licensing Blog

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Jay Franco, LaurDIY Launch LaurDecor

LaurDIY_LaurDecorLauren Riihimaki, known as LaurDIY, and Jay Franco & Sons, will launch LaurDecor, a new collection of signature bedding, bath, beach, and home storage products inspired by the designs of the YouTube personality. The partnership was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.


The Brand Liaison Adds Disney and Hasbro Alum Anita Castellar

anitacastellarThe Brand Liaison appointed toy industry veteran and co-chair of the Women in Toys central Florida chapter Anita Castellar, who will manage special projects including ideation, product development, and licensing of intellectual properties tied to character and entertainment brands. Castellar has created leading retail programs and product development strategies for some of the world’s most popular franchises including Disney, Pixar, and Star Wars.

Anita will be joining The Brand Liaison at Licensing Expo in Las Vegas at Booth F-154.

The Brand Liaison Builds Barbarian Brand

Barbarian_logo_PicturePrograms are set in Anthropologie and Nordstrom for Barbra Ignatiev’s brand Barbarian. Licensing partners include Sakroots, Lang, Cranston, and Prima for table top, melamine, and wall art. Represented by The Brand Liaison, Barbarian features colorful bohemian patterns, florals, and watercolors.

The Brand Liaison is currently working with additional partners in home goods and developing apparel and accessory items for the collection.

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.

Stephen Joseph, Cardinal Games Enter License Agreement

stevenjospeh_cardinalgamesStephen Joseph entered into a license agreement with Cardinal Industries for a variety of games and puzzles including cardboard, wood and foam puzzles, and playing card and memory card games. The deal was created by The Brand Liaison.

Stephen Joseph products will be shown at Booth 12-2000 at this week’s Dallas Toy Preview.


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