The Licensing Blog

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The Brand Liaison Promotes Cory Waisner to Executive Management Team

CoryWaisnerThe Brand Liaison LLC promoted Cory Waisner as executive director of manufacturer representation and a member of the company’s strategic management team. He will lead the company’s manufacturer representation for licensing acquisitions, with a focus on fashion, characters, and entertainment properties.

Waisner has been with the Brand Liaison for nearly 18 months, securing licenses with entertainment properties, such as Nickelodeon, Warner Brothers, DC Comics, Paw Patrol, Care Bears, NumNoms, and EmojiOne, and fashion brands including, Nicole Miller, Ben Sherman, C+C California, Daisy Fuentes, and more. Read the rest of this entry »

LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

The Brand Liaison to Represent Social Media Influencer Sofie Dossi

TheBrandLiaison_SofieDossieSocial media influencer Sofie Dossi, also known for her performance on America’s Got Talent, selected The Brand Liaison to represent licensing, endorsements, and brand extensions. First categories to license will include a range of activewear and stretch denim.

The Brand Liaison currently seeks partners in the health and beauty category for products including, shampoos, conditioners, curling irons, curly lash mascara, and more. Additional categories will include back-to-school products and accessories, such as backpacks, school supplies, and more. Read the rest of this entry »

The Brand Liaison to Represent Corey Paige Designs

CoreyPaigeDesignsThe Brand Liaison will represent the pop-art portfolio of Corey Paige Designs. Corey Paige custom designs feature popular themes that combine bright and colorful imagery, icons, patterns, and words.

Corey Paige  patterns are based on popular themes including teen and collegiate activities, shopping, travel destinations, and more. Corey Paige features a collection of art and designs created for apparel, sleepwear, gifts, wall art, greeting cards, tech accessories, bedding, decorative pillows, and more.

Corey Paige is currently creating a library of designs co-branded for collegiate and professional sports teams and a line of destination themes in the resort market.

 

The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

YouTuber LaurDIY, The Kersheh Group Partner for Sleepwear Line

LaurDIYYouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

Read the rest of this entry »

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.


Mary Engelbreit Appoints The Brand Liaison to Lead Licensing Program

maryengelbreit_brandliaisonThe Brand Liaison was appointed as agent for licensing and collaborations for the Mary Engelbreit brand and her library of illustrations. The Brand Liaison will provide licensees with a library of existing art and illustrations, as well as new creations and custom designs for specific programs. The company will present Mary Engelbriet at the Atlanta Gift show in January.

 

Stephen Joseph, Cardinal Games Enter License Agreement

stevenjospeh_cardinalgamesStephen Joseph entered into a license agreement with Cardinal Industries for a variety of games and puzzles including cardboard, wood and foam puzzles, and playing card and memory card games. The deal was created by The Brand Liaison.

Stephen Joseph products will be shown at Booth 12-2000 at this week’s Dallas Toy Preview.

 

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