The Licensing Blog

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TCG, Marvel Launch Branded Home Products Line

marvel matTCG  will launch an assortment of  Marvel-branded home décor products for kids’ rooms. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will debut at retail beginning this fall.

TCG’s new Marvel collection will include a large double-sided foam Gelli Mat featuring licensed characters on one side, and a complementary pattern on the other. The Gelli Mat wipes clean and rolls up for easy storage. Read the rest of this entry »

TCG, WowWee Partner for Fingerlings Puzzles and Board Games

fingerlingsTCG partnered with WowWee to launch a collection of Fingerlings puzzles and board games, which will be available at retail locations nationwide this fall.

TCG’s new Fingerlings collection is designed for kids ages 5 and up, and will include games that promote developmental skills, such as color and pattern matching, sequencing, taking turns, and more.


TCG to Debut Miffy Preschool Games and Puzzles

TCG_MiffyTCG will expand its licensing portfolio with a new line for preschoolers based on Miffy. Its new Miffy games and puzzles will be available at retail beginning in the spring of next year.

Miffy’s Adventures Big and Small is a CGI-animated TV series that premiered in the U.S. on Nick Jr. last year in October, as well as in Canada on TVO and Knowledge Network. The preschool series features the adventures of the bunny whose explorations lead to worlds of discovery. Miffy’s 3-D stop-motion animated series, Miffy and Friends, airs on Noggin.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

Warren Buffett’s Secret Millionaires Club Introduces Business in a Box

Warren Buffett’s TV and online kids series Secret Millionaire’s Club continues to expand with the introduction of Business in a Box. This new product, from A Squared Entertainment, teaches kids the fundamentals of financial literacy through interactive play. The kit includes toys, activities, and DVDs and will be available exclusively at Toys “R” Us stores nationwide and online later this month.

Just as the animated series teaches kids real-life lessons about earning and saving, the Business in a Box, created in partnership with toy company TCG, provides kids with everything they need to create their own lemonade stand or car wash. The two kit options also include a DVD with episodes from the Secret Millionaire’s Club and a booklet with business tips from Mr. Buffett.

Mattel Looks to Global Growth at Licensing Expo

Mattel Brands and Fisher–Price are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands, and creating partnerships in ways that foster global growth. Mattel Brands showcased its portfolio highlighting premiere partnerships for its key properties, including Barbie, Monster High, Hot Wheels, and Fisher–Price at Licensing Expo. Partners include American Greetings and Elan Polo International (apparel and gifting); Bivona & Co., Calego International, Franco Manufacturing, and Hunter Amenities (home goods and personal care); Mood Entertainment (music and publishing); and KIDdesigns, Mega Brands, Sakar, and TCG (toys and games).