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SYBO Games’ Naz Amarchi-Cuevas to Serve on LIMA Board of Directors

SYBOGames_NazHeadshotNaz Amarchi-Cuevas, head of licensing at SYBO Games, was appointed to the Licensing Industry Merchandisers’ Association (LIMA)’s board of directors. Amarchi-Cuevas will begin her term on July 1.

Nominated earlier this year and voted on by LIMA membership, results were announced in May at the Annual LIMA Membership Meeting held prior to Licensing Expo. Nominees must demonstrate an enthusiasm and passion for the licensing industry, be an active LIMA member, and illustrate a proven commitment to the industry.    Read the rest of this entry »

SYBO Games Premieres Subway Surfers Short-Form Series

subway_surfersSYBO Games launched a short-form animated series inspired by its  Subway Surfers mobile game. The series is scripted by Brent Friedman and Francesca Marie Smith, and is produced by Sander Schwartz. It is available now on SYBO’s YouTube channel.

In the series, viewers meet four best friends as they navigate teenage life. Together, these friends explore their magical city on skateboards and discover an amazing mystery that will introduce new technology.

A long-form series is in development, currently slated for a late 2019 launch.

LIMA Appoints New Members to Board of Directors

LIMALast week, the Licensing Industry Merchandisers’ Association (LIMA) announced the new members of its board of directors. Cindy Levitt, senior vice president of licensing at Hot Topic, BoxLunch, and Her Universe, was elected chairman of the board. Levitt succeeds Ciarán Coyle of Electrolux Global Marketing, who completed a two-year term. Jay Asher, partner at Brandgenuity, was elected as vice chairman, and JJ Ahearn, managing director of Licensing Street LLC, was voted board designate to the executive committee, both for one-year terms.

Additionally, the LIMA membership elected six new members to begin terms on the LIMA board, effective July 1. New members Liza Abrams of Sakar International; Naz Amarchi-Cuevas of SYBO Games; Sam Ferguson of Jazwares; Bill Patterson of OpSec Security Inc.; Jason Sutton of Polaroid; and Takanori Ueno of Laura Ashely Japan Co. Ltd. Click here for more information on the new members.  Read the rest of this entry »

SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.

 

Subway Surfers Breaks Google Play Record with One Billion Downloads

SubwatSurfers_OneBillionSubway Surfers was downloaded more than one billion times on Google Play, making it the first game on the platform to reach this mark.

Originally launched in 2012 by SYBO and KilooSubway Surfers lets players take on the role of the graffiti-tagging main protagonist Jake, or one of his many friends. They run from the grumpy inspector and his dog through the subway systems of cities around the world while collecting coins and dodging oncoming trains. Read the rest of this entry »

SYBO Games Reveals Subway Surfers Mural to Honor Paris

SubwaySurfers_MuralSYBO Games will unveil and dedicate a mural in Paris inspired by Subway Surfers, the most downloadable mobile game worldwide.

To illustrate the city’s influence on the Subway Surfers world, SYBO commissioned Beautify Earth to design and create the mural, which reads “Liberte, Egalite, Amour.” Read the rest of this entry »

SYBO Games Reveals Subway Surfer Animated Series Teaser

SYBO Games has revealed the first teaser for Subway Surfers, an animated series based on the popular Subway Surfers mobile game where players surf as long as they can while collecting tokens and dodging oncoming trains.

Fans can delve deeper into the Subway Surfers universe, with a chance to see the characters of the game brought to life as Jake, Tricky, and Fresh speak and interact out loud for the first time.

The series is scripted by Brent Friedman, writer for Star Wars: Rebels and Star Wars: The Clone Wars, and produced by Sander Schwartz, Daytime Emmy award-winning producer of The Batman and Baby Looney Tunes.

The animated Subway Surfers will premiere next summer with 10 four-minute episodes, followed by a long form series of 22-minute episodes.

SYBO to Adapt Animated Series Based on Subway Surfers Mobile Game

SubwaySurfers_LogoSander Schwartz joined SYBO as head of animation and will adapt the Subway Surfers mobile game app into an animated TV series.

Read the rest of this entry »

Ink to Showcase New Properties at BLE 2013

Ink will be showcasing Subway Surfers and Masha and the Bear at BLE 2013. Subway Surfers is the 3-D platform game that puts the player in the role of young graffiti artists as they evade a railway security guard and his dog. Challenges involve dodging oncoming trains and other hazards, whilst picking up coins and useful objects. Developed by Danish digital company SYBO Games and distributed by Kiloo, the app has 200 million downloads less than twelve months of launch. Ink has appointed a global network of sub-agents to help popularise the brand and a consumer product programme is in place in North America, with all key categories signed.

Masha and the Bear , the Russian animation that chronicles the adventures of a little girl called Masha and the bear who becomes her reluctant playmate, wilL also be at BLE. Masha and the Bear is going global and agreements are in place with broadcasters around the world to screen the cartoon. The next stage will see Ink taking the brand into the consumer products field through a global network of sub-agents. Masha and the Bear’s Russian licensing market includes Kinder, Egmont, Orkla, and Ferrero has generated more than 400 individual SKUs there.

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