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SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

Build-A-Bear Workshop Adds Pop-Up Shops at Select Movie Theaters, Family Resorts

BuildABear_CarnivalCruiseThis summer, Build-A-Bear Workshop will offer new experiences for fans at select AMC Theatres, Carnival Cruise Line ships, Gaylord Hotels, and Beaches Resorts.

Build-A-Bear Workshop seasonal pop-up shops opened in March at select AMC Theatres locations in Florida, New Jersey, and Pennsylvania, and 10 additional shops opened this month in Texas, Kansas, and Missouri. Kids can make movie-inspired plush and customize it with an assortment of clothing, accessories, scents, and sounds. Pre-stuffed plush are also available. Read the rest of this entry »

Shade Critters Introduces The Rainbow Fish Swimsuits

ShadeCritters_LogoShade Critters, a subsidiary of 8 Oak Lane LLC, joins the Rainbow Fish licensee roster. Shade Critters specializes in sun protective swimwear for infants, toddlers, and tweens. Shade Critter swimsuits have a UPF rating of 50+, blocking 98 percent of the sun’s harmful UVA/UVB rays.

RJM Licensing Inc. is a full service licensing agency specializing in the representation of books, brands, and artists. Their properties include DreamBigWorld by Juan de Lascurain, Where’s the Meerkat?, amazing baby, The Peterson Field Guides, Tegrin Dandruff Shampoo, Short & Sassy Shampoo, Country Diary, Ivory Cats, and more.

 

COMMENTARY: Licensed Video Game-Based Toys Can Ease Kids into Other Kinds of Play

KNEX.SuperMarioDesertIt’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.

We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. Read the rest of this entry »

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