The Licensing Blog

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Pop Insider Shows Off Geeky Licensed Gifts for Dad on Better CT

Pop Insider Associate Editor Maddie Michalik stopped by Better CT with a load of geeky gift ideas for Father’s Day. From Thor’s hammer that opens into a tool box for the handy dad, to an R2-D2 French Press for the coffee guzzling pop and a Game of Thrones beer brewed for Tyrion Lannister for the HBO daddio. Check out the products below and you might even want to snag a few for yourself.

Click here for more product information.

The Brand Liaison Adds Disney and Hasbro Alum Anita Castellar

anitacastellarThe Brand Liaison appointed toy industry veteran and co-chair of the Women in Toys central Florida chapter Anita Castellar, who will manage special projects including ideation, product development, and licensing of intellectual properties tied to character and entertainment brands. Castellar has created leading retail programs and product development strategies for some of the world’s most popular franchises including Disney, Pixar, and Star Wars.

Anita will be joining The Brand Liaison at Licensing Expo in Las Vegas at Booth F-154.

Wilson Sporting Goods Creates Sports Gear Inspired by Disney Properties

solo a star wars story soccr ball willsonWilson Sporting Goods Co. developed a line of sports gear inspired by key Disney properties. The line includes products for football, basketball, soccer, volleyball, and baseball, and features designs inspired by key theatrical releases within Disney Animation, Pixar, Marvel, and Lucasfilm portfolios.

The first product collection showcases gear inspired by Solo: A Star Wars Story and is now available for pre-sale on wilson.com/en-us.  A second collection featuring Incredibles 2 will be available on June 15.  

 

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and shopDisney.com. Additional product will be available at mass retailers, Disney store, shopDisney.com, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

Disney, Her Universe Expand Licensing Agreement

Disney_OurUniverse_LineDisney Consumer Products and Interactive Media (DCPI) expanded its partnership with Her Universe to make the Disney, Star Wars, and Marvel merchandise lines available to more consumers.

DCPI and Her Universe will expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods. The agreement also enters new categories, including Our Universe, a character-inspired athleisure line. Read the rest of this entry »

Mattel Launches Star Wars Bloxels

BloxelsS_StarWarsMattel Inc. and Pixel Press, in collaboration with Lucasfilm, will introduce Star Wars Bloxels, allowing kids to create their own video games with characters and stories from the Star Wars universe.

Bloxels video game creation platform that gives kids an introduction to video game development, where they become the game designer, artist, storyteller, publisher and player.  Read the rest of this entry »

Disney Launches Star Wars AR Event During Force Friday II

ForceFridayFollowing the global response to Force Friday in 2015, Disney and Lucasfilm will launch Find the Force during Force Friday II. The global augmented reality event will commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt will take place over three days at more than 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate an augmented reality experience featuring Star Wars characters, including fan-favorites, and new surprise additions from the film. Read the rest of this entry »

Star Wars Force Friday II to Take Place on Sept. 1

StarWarsStar Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi, will take place on Sept 1. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. that morning, with stores around the world opening for a weekend-long celebration of all things Star Wars. Read the rest of this entry »

Vandor LLC Introduces Ceramic Tabletop Collections

Vandor_MinnieMouseVandor LLC introduces a line of ceramic tabletop collections.The dinnerware sets are available within four of Vandor’s licenses: Star Wars, Disney’s Mickey Mouse, Disney’s Minnie Mouse, and The Beatles Yellow Submarine. Each place setting is sold in a set of four and includes a dinner plate, a salad plate, and bowl. Sculpted salt and peppershakers are also available and matching servewar will be introduced later this year. Read the rest of this entry »

New Line of Star Wars Toys Revealed in Fan-Made YouTube Video

StarWars_RogueOneToysNew Rogue One: A Star Wars Story toys were revealed on YouTube by fans who wrote, shot, and directed a series of shorts starring the toys to kick off Go Rogue, a global user generated content (UGC) contest that asks fans to share their “Rogue Stories.” Read the rest of this entry »

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