The Licensing Blog

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Scholastic Appoints Sony as Agent for Goosebumps Licensing Program

goosebumpsScholastic appointed Sony Pictures Consumer Products (SPCP) as the official agent for the children’s book series, Goosebumps. There are seven confirmed licensees for the Goosebumps franchise, and the consumer products program is set to rollout with the second film entitled, Goosebumps: Haunted Halloween. SPCP will also represent the licensing efforts for the films. The new film is currently scheduled to release this October.   

New licensees include Scholastic Inc. for movie tie-in books; Changes for adult apparel; Bioworld for apparel, accessories, and desktop items; Mad Engine for apparel and accessories; KJMC Sportswear California for apparel; Philcos Enterpriser for apparel in Canada; and Zinc International Ltd. for in-cinema concession stands.

 

 

Scholastic Debuts New Anniversary Edition Covers for Harry Potter

HarryPotterSocStone_AnniScholastic released new covers for J.K. Rowling’s Harry Potter series as part of its year-long campaign to celebrate the 20th anniversary of the U.S. publication of Harry Potter and the Sorcerer’s Stone. Illustrated by Brian Selznick, the new paperback editions will be published on June 26 in the U.S.

Rendered in Selznick’s signature black-and-white style with jewel-toned type, the seven covers depict thrilling moments and characters from across the series. When placed side by side, the covers form a single image that tells the overarching story that begins with Harry’s arrival at Number Four, Privet Drive. Read the rest of this entry »

eOne, Jazwares Partner to Debut Ben & Holly’s Little Kingdom Exclusive Toy Line

eOne_JazwaresEntertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15.

The line includes Little Castle with Holly, Daisy & Poppy, a 12-inch, two-story play set with accessories and Holly, Daisy, and Poppy figures; Royal Car with Holly & Nanny Plum, an 8-inch purple car equipped with Holly and Nanny Plum figures, and a button on the front of the car that plays the series’ theme song; Magic Movers 4-Pack, which features four buggies, each with their own non-removable figure that moves up and down; the Royal Family 5 Figure Pack, with each outfitted with crowns and wands; Fairy Tea Party, a 5-inch play set that comes with Holly, Violet, and accessories; and World of Ben & Holly Single Packs, which are articulated figures that include Holly and her mirror, Ben with his horn, Jake with his toy robot, and Strawberry and Foo Foo. Read the rest of this entry »

Scholastic Acquires Rights to Children’s Books by New England Patriot Malcolm Mitchell

MalcolmMitchellHeadShot_Patrick-Heagney

Photo Credit: Patrick Heagney

Scholastic acquired world English rights to three children’s books by Malcolm Mitchell, New England Patriot wide receiver. Scholastic is set to release a newly-illustrated version of Mitchell’s book The Magician’s Hat. The book will be illustrated by Joanne Lew-Vriethoff.

Two original books will follow the publishing of The Magician’s Hat. The book is intended for kids ages 4-8 and tells the story of a magic man who appears at a town’s library on Family Fun Day. The magic man’s arsenal of tricks reveals books that make kids’ dreams come true. Read the rest of this entry »

Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

Scholastic Announces Sale of More Than 2 Million Copies of Harry Potter and The Cursed Child Parts One and Two

Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic, hit bookstores nationwide on July 31, and sold more than 2 million copies in North America within the first two sale days.

Scholastic announced a first printing of 4.5 million copies of Harry Potter and the Cursed Child Parts One and Two script book, and retailers reported fast-paced pre-sales leading up to the release date.

Harry Potter and the Cursed Child Parts One and Two, a play by Jack Thorne based on an original story by J.K. Rowling, Jack Thorne, and John Tiffany, premiered at The Palace Theatre in London’s West End on July 30.

At 12:01 a.m. ET on July 31, Scholastic released the script book in print in the U.S. and Canada. This Special Rehearsal Edition contains the complete script, including stage directions, used by the original West End production during the play’s preview period.

Sale of 250,000 tickets was announced for Harry Potter and the Cursed Child play, starting August 4, for which further information is available on : www.HarryPotterthePlay.com.

Scholastic and American Girl Seal Global Publishing Deal

Scholastic and American Girl entered a multi-year licensing agreement to launch an extensive publishing program based on the American Girl brand.

Under the agreement, Scholastic will publish print and digital books, and distribute simultaneously in the U.S., Canada, the UK, Australia, New Zealand, and Asia. This is the first time American Girl has licensed rights to publish books based on its characters.

The books will spawn kids ages 5 to 12 and include publishing for the Girl of the Year line, including each character’s novels, and new formats for current and previously-released Girl of the Year characters.

American Girl and Scholastic will also release a non-fiction chapter book series inspired by the BeForever line, a new original series in middle grade, chapter book, and reader categories, novelty formats such as treasury books and guided journals, and American Girl-branded yearbooks featuring activities and quizzes.

 

Scholastic Launches Multiplatform Series Horizon

Scholastic expands its multi-platform publishing program with the worldwide launch of Horizon, a supernatural survival series, penned by Scott Westerfeld.

The hardcover book series will launch simultaneously in the U.S., the U.K., Australia, New Zealand, and Canada, with the first book scheduled for a release in January. The second book, penned by Jennifer A. Nielsen, will follow next September. Additional authors will be announced at a later date.

The books combine with a fast-paced digital game that will allows readers to test their survival skills. Horizon is a supernatural survival story that follows a group of kids who step from the wreckage of a plane crash to find themselves stranded and under threat.

Ubisoft Partners Scholastic for Young Adult Book Series

Ubisoft partnered Scholastic for a young adult book series Last Descendants based on Assassin’s Creed. Written for readers ages 12 and up by Matthew J. Kirby, the first book in the series will launch in the U.S., Canada, UK, Australia, and New Zealand in September. The second book will follow in January next year.

Last Descendants is an action adventure, historical fiction saga about a group of teens caught up in the centuries-old Assassin-Templar feud. The book will feature historical figures such as William Tweed, Hernán Cortés, and Adelina Patti.

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