The Licensing Blog

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Sanrio Expands Licensing Portfolio with BoxLunch, Lolli Swim

Sanrio_HelloKitty 2Sanrio partnered with BoxLunch to debut products featuring designs from artist duo 64 Colors in apparel, accessories, and home goods categories. The line features Hello Kitty, Deery-Lou, My Melody, Kuromi, and Chococat.

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Aggretsuko Season Two to Debut on Netflix, Den of Rage Pop-Up Shop to Launch in San Francisco

Sanrio and Netflix will debut the second season of Aggretsuko worldwide next year. Fanworks will return to produce the series.

Aggretsuko made its global debut on Netflix as an original short animation series last April. The series depicts Aggretsuko’s life as an office associate in the accounting department of a trading company in Tokyo, where she faces daily stresses and conflicts in a comical way. Check out the teaser trailer below:

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Sanrio Launches Makeup Collection, Digital Stickers

Sanrio_MakeupDropSanrio partnered with MakeupDrop to create two versions of the makeup brand’s eco-friendly beauty tool featuring Hello Kitty and Gudetama. The MakeupDrop x Hello Kitty and MakeupDrop x Gudetama collections are available for purchase at makeupdrop.com and sanrio.com, and at Bloomingdale’s, Revolve, and select Sanrio stores.

Additionally, Sanrio teamed up with Quidd to develop limited-edition, rare digital stickers, trading cards, and toys. The first edition is available for purchase through the Quidd app on iOS and Andriod devices.

New Mr. Men Little Miss STEM Character to Launch Next Spring

LittleMissInventorEgmont Publishing and Sanrio will introduce Little Miss Inventor, a new book in the classic Mr. Men Little Miss range. The book will be available next March and coincide with International Woman’s Day and British Science Week.

Little Miss Inventor is intelligent and inventive. Her brain is full of ideas, which she turns into extraordinary inventions in a shed at the bottom of her garden. Little Miss Inventor is the 36th Little Miss character to join the classic Mr. Men Little Miss library.

Sanrio, ColourPop Partner for Hello Kitty Cosmetics Line

hellokitty_colourpopSanrio partnered with ColourPop to introduce ColourPop x Hello Kitty. The new limited edition and cruelty-free collection will launch exclusively at colourpop.com to celebrate Hello Kitty’s birthday on Nov. 1.

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It’s a Fan’s World: Driving Distribution with Fan-Commerce

By David Voss, Chief Creative Officer at Loot Crate

For more than three years, at Loot Crate, Chris Davis and Matthew Arevalo have created a dedicated and loyal following for our subscription box products, amassing over 600K monthly recurring subscribers across 35 countries! We entered this market wanting to bring a combination of mystery and exclusivity to the geek and gamer fan-based community by focusing entirely on their interests.

Loot Crate is engineered as a recurring revenue model that allows us to introduce a variety of on-trend products every month, targeting pop culture fans with passionate interests in movies, TV, gaming, comic books, anime, as well as expanding to more fan-based verticals such as sports and entertainment. We work with leading franchise owners, such as Sony and the Halo team, and are able to build on their world class brands to offer exclusive products not found on shelves. These partnerships further Loot Crate’s commitment to expanding beyond geek and gaming to include all genres, genders and generations in the world of fandom.

Today, at Licensing Expo, we are expanding the Loot Crate family of fandom. We are thrilled to announce a new licensing partnership with WWE, introducing bi-monthly crates featuring items that will appeal to WWE wrestling fans worldwide. Each crate will include exclusive WWE items and collectibles that will bring WWE fans closer to the Superstars they love. More details to be announced this summer, so stay tuned!

We’re also announcing today a new licensing partnership with Sanrio, another multi-generational global brand leader with a loyal fan community. Sanrio has nurtured its fan community for more than 40 years, and now fans will have access to a special crate celebrating Hello Kitty®, Chococat, Keroppi and more Sanrio characters, delivered directly to their doorsteps.

We infuse the Loot Crate team’s passion for its products with the feedback we receive through our brand’s social community. The end result is the best curated crates, which we deliver each month to our voracious fan base.

As we kickoff Licensing Expo 2016, we wanted to share some tips to embrace the world of fandom and ultimately, drive distribution through fan-commerce.

Say What Again – Listen to all feedback. Every day our fan-based community shares their feedback from our products. Our in-house community management team then identifies their interests or lack thereof, so that our products can appeal to our community and add value to our services.

Let’s Geek Out – Share the same passions as your community – we often say, “we all geek out over something.” At Loot Crate, we self-identify with our customers because we hold the same passions and interests as them, and as fellow geeks and fangirls, we are more connected with our community via digital and real world platforms.

Monthly Mystery Tour – Add value by creating exclusive and surprising new experiences to engage with consumers. We like to keep our fans on the edge of their seats each month by delivering crates with a fresh and original flavor.

Curation is Key – brands fall in the trap of simply offering products without a narrative to tie them together. Create a message for your subscribers by culling products that share a theme or idea, and you’ll have returning customers who appreciate the thoughtfulness of your brand.

For Loot Crate, the past three years have been both rewarding and eye-opening. Everyone cares deeply about something, whether it’s their favorite TV show, sport, music or pastime. We’ve been fortunate to have built a growing business that caters to and understands the inner geek in all of us. Every day we learn just a bit more about what makes a fan so loyal.

Sanrio and Trumpette Launch Hello Kitty Collection

Sanrio and Trumpette launched a Hello Kitty collection of tights and socks for infants. 

Details include Hello Kitty’s iconic face and red bow, strawberries and polka dots, a “ballet flat” style of socks, and rattles.  The collection also includes an all over bow print and Hello Kitty’s face on solid color tights.

The collection will be available in April at sanrio.com and trumpette.com as well as at specialty stores across U.S. 

Sanrio Inc., Hypo Hippo Partner for Hello Sanrio Digital Project

hellosanrio_top

Sanrio Inc. and Hyper Hippo Games have partnered to develop a suite of lifestyle apps, themed to the new hello sanrio brand. The brand celebrates Sanrio’s core foundation of social communication. The world of Sanrio will be explored through Hello Kitty and multiple characters from Sanrio’s designs, including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama, and more.

Hello sanrio lifestyle apps will launch this summer and will offer an immersive social experience on mobile devices and computers. The new apps will give fans a place to connect, express themselves, and discover Sanrio in a new way. Fans can get an early glimpse of hello sanrio through its social media channels.

Sanrio to Open a Hello Kitty Café Pop-Up in Irvine Next Year

Sanrio has announced plans to open a Hello Kitty Café Pop-Up in California next year. The pop-up cafe is designed within a metal shipping container and will be located at the Irvine Spectrum Center. The temporary modular space will be placed in the Giant Wheel Court and will be open to the public in late November.

The café will serve up popular selections from the Hello Kitty Café Truck menu, which has been making stops around the western U.S. since its debut at Hello Kitty Con in October last year. The café will serve mini cakes, macarons, doughnuts and bow-shaped water, tea, artisanal sodas, and specialty coffee. Hello Kitty, My Melody, Keroppi, Little Twin Stars, Chococat, and other Sanrio characters will be infused in the sweet offerings.

The pop-up cafe will have a fast-casual setting with bold character graphics, inviting guests to pop in and out quickly for a snack. Sanrio plans to expand its food service venture in the U.S. late next year with the opening of a permanent Hello Kitty Café in Southern California.

EVA Air Hello Kitty Shining Star Jet Lands in Houston

HelloKittyJetTravelers can now book nonstop Houston-Taipei flights aboard the specially painted Boeing 777-300ER named the EVA Air Hello Kitty Shining Star Jet.

Upon reaching Taipei, Houston passengers can then connect on to almost every business and leisure destination in Asia, including Mainland China. During the flight, guest will have access to inflight Wi-Fi and global roaming.

EVA and Sanrio’s colorful aircraft celebrates the 40th Anniversary of My Melody and Little Twin Stars who are featured on the jet. The Hello Kitty Shining Star Jet is EVA’s seventh specially painted Hello Kitty plane and its second using a long-range Boeing 777-300ER. EVA created a different design for each Hello Kitty Jet and flies the other six from Taiwan to Japan, Korea, Hong Kong, Mainland China, Guam, and Paris.

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