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Sakar Wheels Into Ride-On Category with Fisher-Price, MGA Entertainment

Sakar_Ride-OnsSakar entered the wheeled goods market with a new line of bikes, tricycles, scooters, skateboards, roller skates, wagons, helmets, and protective gear, both licensed and proprietary. The company will begin to launch its new lines at Walmart and other retailers this month. Read the rest of this entry »

LIMA Appoints New Members to Board of Directors

LIMALast week, the Licensing Industry Merchandisers’ Association (LIMA) announced the new members of its board of directors. Cindy Levitt, senior vice president of licensing at Hot Topic, BoxLunch, and Her Universe, was elected chairman of the board. Levitt succeeds Ciarán Coyle of Electrolux Global Marketing, who completed a two-year term. Jay Asher, partner at Brandgenuity, was elected as vice chairman, and JJ Ahearn, managing director of Licensing Street LLC, was voted board designate to the executive committee, both for one-year terms.

Additionally, the LIMA membership elected six new members to begin terms on the LIMA board, effective July 1. New members Liza Abrams of Sakar International; Naz Amarchi-Cuevas of SYBO Games; Sam Ferguson of Jazwares; Bill Patterson of OpSec Security Inc.; Jason Sutton of Polaroid; and Takanori Ueno of Laura Ashely Japan Co. Ltd. Click here for more information on the new members.  Read the rest of this entry »

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

ZAG Heroez Miraculous Tales Of Ladybug & Cat Noir Signs New Licensees

ZAGMiraculousZAG Heroez signed new licensing partners for Miraculous – Tales of Ladybug & Cat Noir, including H&A for bath products, play cosmetics, hair care, and gift sets; and Sambro for magnetic scribblers, coloring tables, craft sets, and styling head dolls.

Previous partners include Bandai for master toy; Gosh! Designs at PMS International for stationery, pocket money toys, and creative play; Igloo Books for publishing; Kokomo for dental and dental gift sets; Roy Lowe for socks; Maad Toys for bags and purses; Rubie’s Costume Co. for dress-up; Read the rest of this entry »

Sakar Debuts L.O.L. Surprise! Youth Electronics at New York Toy Fair

SakarSakar partnered with MGA Entertainment Inc. for a collection of youth electronics inspired by the L.O.L. Surprise! collectibles brand.

The new range includes an assortment of Molded Kid-Safe headphones with graphics of the dolls and either a crown or a bow on the top of the headband; 3-piece Adventure Kits, which feature a telescope, flashlight, and binoculars; Molded Walkie Talkies; and a Disco Ball Karaoke set, which features a light-up disco ball and displays lyrics on a screen when connected to a TV. A microphone stand, sold separately, is also available to connect to phones. Read the rest of this entry »

Mattel Looks to Global Growth at Licensing Expo

Mattel Brands and Fisher–Price are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands, and creating partnerships in ways that foster global growth. Mattel Brands showcased its portfolio highlighting premiere partnerships for its key properties, including Barbie, Monster High, Hot Wheels, and Fisher–Price at Licensing Expo. Partners include American Greetings and Elan Polo International (apparel and gifting); Bivona & Co., Calego International, Franco Manufacturing, and Hunter Amenities (home goods and personal care); Mood Entertainment (music and publishing); and KIDdesigns, Mega Brands, Sakar, and TCG (toys and games).

Warner Bros. Grants Batman License to Sakar

Get out the Batsignal.

Warner Bros. Consumer Products awarded a license to Sakar International to produce a range of youth electronics including digital cameras to walkie talkies and gaming accessories under the Batman brand. The agreement follows up on WBCP’s Speed Racer partnership and the first items developed under the license are expected to be released for the 2010 back-to-school season with SRPs from $9.99 to $24.99.

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