The Licensing Blog

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Disney Presents Lifetime Achievement Award to Rubie’s Costume Co. EVP

Howard Beige DIsney Lifetime AwardHoward Beige, executive vice president (EVP) of Rubie’s Costume Co., was presented with a lifetime achievement award by Disney at the annual AW19 Retail Showcase, which took place at Kings Place in London on July 4.

Disney’s AW19 Retail Showcase gives licensees, retailers, and other industry experts a preview of what’s in store across the Disney brand portfolio, including Disney•Pixar, Disney Live Action, Disney Classics, and Star Wars brands. The event was followed by an awards ceremony, where Beige was honored with the award.

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Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

ZAG Heroez Miraculous Tales Of Ladybug & Cat Noir Signs New Licensees

ZAGMiraculousZAG Heroez signed new licensing partners for Miraculous – Tales of Ladybug & Cat Noir, including H&A for bath products, play cosmetics, hair care, and gift sets; and Sambro for magnetic scribblers, coloring tables, craft sets, and styling head dolls.

Previous partners include Bandai for master toy; Gosh! Designs at PMS International for stationery, pocket money toys, and creative play; Igloo Books for publishing; Kokomo for dental and dental gift sets; Roy Lowe for socks; Maad Toys for bags and purses; Rubie’s Costume Co. for dress-up; Read the rest of this entry »

Rubie’s Costume Co. Acquires BuySeasons

Rubie's LogoRubie’s Costume Co. Inc. acquired BuySeasons Inc., which is located in New Berlin, Wisconsin. The new acquisition will offer customers third-party logistic facilities to help fulfill costume and party needs.

Rubie’s Costume Co., Warner Bros. Consumer Products Partner for Wonder Woman Costume Collection

WonderWoman_RubiesRubie’s Costume Co. Inc. partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce officially licensed costumes, accessories, and masks inspired by the feature film Wonder Woman from Warner Bros. Pictures, Tencent Pictures, and Wanda Pictures.

Available in kids and adult sizes, the Wonder Woman collection features Wonder Woman, Queen Hippolyta, Ares, and Steve Trevor. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets.

The Wonder Woman collection from Rubie’s will be available this Halloween season.

Rubie’s Costume Co., Spin Master Partner for Hatchimals Costume Collection

Rubies_Spin_HatchimalsRubie’s Costume Co. Inc. partnered with Spin Master to produce the official licensed Hatchimal Costume Collection.

Available in child sizes extra small, small, and medium, the Hatchimals Collection will feature hatched and ready to hatch Pengualas and Draggles characters. Each costume is designed with plush fabrics and specific coloring replicating the traits of the Pengualas and Draggles. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets. Read the rest of this entry »

Rubie’s Costume Co. Attempts to Break Guinness World Record this Weekend

Rubies_GuinnessRubie’s Costume Co. is a silver level sponsor for the Bentonville Film Festival (BFF), which is kicked off on Tuesday and runs until May 7 in Bentonville, Ark. BFF is an annual event that celebrates women and diversity in entertainment media. Founded by actress Geena Davis and entrepreneur Travis Drinkwater, the festival will deliver sustainable solutions and initiatives to support its mission in the entertainment industry. Read the rest of this entry »

Rubie’s Costume Co. Introduces Smurfs: The Lost Village Costume Collection

Smurfs_RubiesRubie’s Costume Co. Inc. partnered with Sony Pictures Consumer Products and Lafig Belgium/IMPS to produce officially licensed costumes, masks, make-up, and accessories inspired by Smurfs: The Lost Village from Sony Pictures Animation and Columbia Pictures, which debuts in theaters tomorrow.

Available in toddler, children’s, and adult sizes, the Smurfs collection introduces new characters Smurf Storm and Smurf Blossom, as well as classic characters Smurf, Papa Smurf, and Smurfette. Smurfs: The Lost Village Costume collection will be available this Halloween season. Read the rest of this entry »

Rubie’s Pet Shop Boutique Introduces New Licenses at Global Pet Expo

Rubies_LogoRubie’s Pet Shop Boutique, a division of Rubie’s Costume Co. Inc., will unveil new styles and licenses at the Global Pet Expo, which takes place from March 22 to the 24 in Orlando. With the addition of new costumes and accessories, Rubie’s Pet Shop Boutique will also debut new styles that include: Transformers, Barbie and My Little Pony.

This year, Rubie’s Pet Shop Boutiques will add new costumes for Star Wars, DC Comics, and Marvel licenses, as well as for seasonal holidays.

Rubie’s Pet Shop Boutique is located in Booth 4027 at Global Pet Expo at the Orange County Convention Center. Global Pet Expo is the pet industry’s largest annual trade show and is listed in Tradeshow Week 200.

 

Rubie’s Pet Shop Boutique, Hasbro Partner for Transformers and My Little Pony Costumes

Rubies_HasbroRubie’s Pet Shop Boutique partnered with Hasbro Inc. to launch pet costumes inspired by Transformers and My Little Pony.  Both brands will debut movies later this year.

The Transformers line includes Optimus Prime and Bumble Bee, both which come with a shirt and headpiece. The My Little Pony collection features Rainbow Dash and Twilight Sparkle, both which are available in three styles: hood, tutu, and harness and leash. The costumes are designed in small, medium, large, and extra-large sizes. Read the rest of this entry »

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