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Iconkids & youth Release New Kids License Monitor Study

iconkidsyouth_KidsLicenseMonitorGerman research agency iconkids & youth released the results of Kids License Monitor, a quarterly online study. The study assesses popular licenses in the UK, France, and Germany.

According to Kids License Monitor, the major properties in the market are either traditional unisex topics, or topics that mainly address boys. A brand that targets girls is less likely to make it into the top 10 children’s licenses.

The top 10 “hype” properties of the last half-year include classical unisex licenses, such as The Minions or The Simpsons, as well as action licenses including, Spider-Man, Batman, or The Avengers. That said, there is not a property that solely targets girls. Read the rest of this entry »

Kids License Monitor Study from iconkids & youth Assesses Popular Licenses

KidsLicenseMonitorAccording to new results from iconkids & youth‘s Kids License Monitor, the popularity of licensed properties among kids is not reflected in the ownership of merchandising products.

For example, the results show that while 28 percent of British kids like Alvin & the Chipmunks, only 18 percent own products from this license.  Elena of Avalor has 15 percent fans, but only six percent of kids have merchandise of this license at home.  Additionally, Hotel Transylvania has a fan share of 30 percent but an ownership rate of 15 percent, which means that only half of kids that are fans of Hotel Transylvania own licensed merchandise based on the property.

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