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Xcel Brands Inc. Announces Licensing Deal With The Madame Alexander Doll Company

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Xcel Brands Inc. has signed an exclusive licensing agreement with The Alexander Doll Company to create a selection of Madame Alexander dolls, doll apparel, and doll accessories under the Isaac Mizrahi New York label. It will consist of both collectible and play dolls: Cissy, the iconic 21-inch couture collectible doll; a 16-inch contemporary fashion collectible doll; and an 18-inch play doll. The collection will debut at the International Toy Fair in New York City in February. The dolls will be sold through specialty and department stores, as well as select websites including

Xcel Brands Inc. engages in the acquisition, design, licensing, and marketing of consumer brands, incorporating an Omnichannel sales strategy inclusive of interactive media, as well as digital and brick-and-mortar retail. In 2011, the company acquired the Isaac Mizrahi New York brand, and an interest in Liz Claiborne New York, expanding into more than 100 categories for the Isaac Mizrahi brand.

Isaac Mizrahi has been a leader in the fashion industry for almost 30 years. Mizrahi’s designs stand for timeless, cosmopolitan style. Recently, Mizrahi launched the Isaac Mizrahi New York and Isaac Mizrahi Jeans collections, available at better retailers. In 2009, Mizrahi launched his exclusive lifestyle collection, ISAACMIZRAHILIVE!, on QVC. He has developed a TV media presence through his roles on Project Runway All Stars, The Fashion Show, and his own series for both Oxygen and the Style Network.

Bennett Branding to Lead Licensing Efforts for Pawparazzi Pets Brand

Noodle Head, Inc. has retained Sharon Bennett of Bennett Branding to represent its Pawparazzi brand and oversee its licensing program.

Pawparazzi pets began as a line of collectible plush pets with funny celebrity personas carried in unique couture purses. Girls intensely follow the pets in a spoofy celebrity magazine and online. The company responded to viral demand for play accessories, clothing, and a Fan Club that sends members gifts, newsletters, and special offers. Planet Pawparazzi, an innovative interactive website, will debut in August.

The line is selling at specialty retailers including Barney’s of New York, Kitson, and FAO Schwarz. It is also appearing in Barnes and Noble and other mid-market retailers and catalogs, and will be featured on QVC in October.

An integrated licensing and merchandising program for the Pawparazzi brand and its world of tween pop-culture is underway and will include a complete line of merchandise and brand extensions such as publishing, interactive, apparel, accessories, social expression, home décor, and entertainment.

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