The Licensing Blog

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Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

Playmates Toys Launches Mysticons Toy Line

Mysticons_Playmates_blogPlaymates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role play items, and is available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. Read the rest of this entry »

Nelvana Launches Mysticons Gaming App, Playmates Toys to Launch Toy Line with Game Codes

Mysticons_SecretsofGeminaCorus Entertainment’s Nelvana launched a role-play, gaming app based on its original action series Mysticons. Secrets of Gemina is now available to download for free through the App Store and Google Play on iPhone, iPad, and Android devices.

The app allows players to guide the Mysticons–Arkayna, Em, Zarya and Piper–through a fantasy world as the foursome take on a quest to defeat evil and protect the realm. The app features a parallel storyline to the events in season one, as well as opportunities to explore familiar locales and win battles to collect in-game powerups, equipment upgrades, and action skills. Read the rest of this entry »

Cartoon Network Unveils Ben 10 Partners in EMEA Territories

Ben10Following the TV series debut of Ben 10 across EMEA last year, Cartoon Network adds first licensing partners for the region.

Master global toy partner Playmates leads the EMEA merchandise program, and Giochi Preziosi Group will be the pan-European marketing and distribution partner and Flair will distribute the range in the UK. The toy range features figurines, role-play items, and play sets. Read the rest of this entry »

Playmates Toys Launches New Limited Exclusive Ben 10 Toy Line at Toys “R” Us

PlaymatesToys_Ben10The Ben 10 toy line from Playmates Toys is now available as a limited exclusive at Toys “R” Us stores nationwide and online at toysrus.com.  The full collection will be available at all other major retailers in August.

The line is inspired by Cartoon Network’s Ben 10 animated series, which premiered in the U.S. in April. The collection of toys includes action figures, vehicles, play sets, and role play items. Read the rest of this entry »

Playmates Toys Unveil TMNT line of WWE Ninja Superstars

Playmates Toys Ninja SuperstarsNickelodeon’s Teenage Mutant Ninja Turtles and WWE teamed up for the line of Ninja Superstars.  The co-branded action figures that feature the Teenage Mutant Ninja Turtles as iconic WWE Superstars were revealed during New York Comic Con.

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Playmates Toys Take WWE Superstars to the Streets with New Racing Toys

playmateswwe_nitro-machines_theundertrakerPlaymates Toys partnered with WWE to launch WWE Nitro Sprints and Nitro Machines, a new line of racing toys. The collection features WWE Supertars and is now available exclusively at Toys“R”Us stores nationwide.

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Playmates Toys Launches TMNT: Out of Shadows Toy Line

TMNT

Playmates Toys will introduce a new collection of products inspired by Paramount Pictures and Nickelodeon MoviesTeenage Mutant Ninja Turtles: Out of the Shadows, set to release in theaters on June 3.

The collection includes action figures, vehicles, play sets, role-play gear, and additions to existing T-Machines, T-Sprints, and mini-figure collections.

The action figures line is highly detailed, fully poseable, and sculpted to match the appearance of the Turtles, allies, and villains in the film; and includes basic figures, 6-inch battle sounds figures, and 11-inch figures.

The vehicles line includes cycles that feature ninja-flip action, the Street Speeder with an exclusive Leonardo figure, the Ragin’ Racer with an exclusive Raphael figure, and the Turtle Tactical Truck full of fighting gear.

Play sets include the City Sewer Lair Playset and the Technodrome Playset, and Role Play Gear includes the The Conceal & Reveal Weapons, The Extreme Battle Shell, and Leonardo’s Electronic Battle Sword.

Zag Partners with Family Entertainment Heavyweights on New Hybrid TV Series

Zag, 1492 Pictures and Method Animation partner with Playmates Toys to create 52 episodes of high-quality, CGI-live action hybrid entertainment.

The currently untitled hybrid series has garnered the commissioning support of French TV network France Télévisions. The series is set to release in the spring of 2018, with a comprehensive toy licensing program release in the fall of 2018.

Playmates Toys Named Global Toy Partner for Ben 10

Ben10Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017.

Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more set to launch at retailers in the fall of 2017.

The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10 year old who can transform into 10 different alien heroes.

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