The Licensing Blog

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Oddbods Toys to Launch at Target in the U.S.

OddbodsA toy line based on the Oddbods series will launch at Target stores in the U.S.

Following the recent announcements of TV broadcast, video-on-demand (VOD), and subscription video-on-demand (SVOD) partnerships nationwide, the toy line from Kids Station Toys Inc. will mark Oddbods’ first consumer products program in the U.S. Target will feature chain-wide listings of the new range this fall. Read the rest of this entry »

One Animation Adds Oddbods Accessories and Sleepwear Licensees

OneAnimation_OddbodsOne Animation partnered with American Marketing Enterprises Inc. and Concept One Accessories for Oddbods sleepwear and accessories in North America. The two companies join master toy partner Kids Station and apparel licensee The Bentex Group Inc.

American Marketing Enterprises will develop a range of children’s sleepwear, and Concept One will develop a line of accessories. The licensing agreements were brokered by Brangenuity, One Animation’s North American licensing agency.

One Animation Appoints Master Toy, Apparel Licensees for Oddbods

OneAnimation_OddbodsOne Animation appointed Kids Station Toys Inc. and The Bentex Group Inc. as master toy and apparel licensees, respectively, for Oddbods in North America.  The deals were brokered by One Animation’s North American licensing agency, Brandgenuity. Read the rest of this entry »

One Animation Appoints Brandgenuity as Licensing Agent in the U.S.

brandgenuity_logoOne Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.

The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.

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