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NPD Group Reports U.S. Toy Industry Sales Grow by Seven Percent in First Half of 2018

NPDThe U.S. toy industry grew its dollar sales by seven percent to $7.9 billion in the first half of this year, according to The NPD Group. Over these six months, which included the beginning and end of the Toys“R”Us liquidation, there were a number of catalysts for growth.

The strongest growth driver in the first half came from toys priced from $5 to $19.99, led by L.O.L Surprise!, Total Marvel, Fingerlings, Hatchimals, and Soft’n Slo Squishes. Read the rest of this entry »

The NPD Group Reports 25 Percent of Kids’ Product Features a License

npd groupLicensed products captured one-quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from global information company The NPD Group, which tracks spending across 17 industries. While present in kids’ lives throughout their youth, licenses tend to change and age in and out of children as they move through their different life stages.

PawPatrolAt nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest share of sales in this age group.

The second largest group included kids ages 6 to 8, with 23 percent shares of the kids licensing market. The industries holding the highest share for this age segment were fashion accessories, apps, in-app purchases, and school supplies. Star Wars accounted for the largest share of sales among this age range. In quarter four of 2017, licensed sales for kids amounted to around $17 billion in consumer spending.

Across all industries, clothing captured the largest share of product sales, followed by toys, games, puzzles, party supplies, costumes, and books.

 

LIMA, The NPD Group Team Up for Quarterly Executive Breakfast Series

NPD_LimaThe International Licensing Industry Merchandisers’ Association (LIMA) and The NPD Group will launch a quarterly Executive Breakfast Series created for senior brand licensing executives. This series pairs The NPD Group’s thought leadership in more than 20 industries with LIMA’s brand licensing expertise to initiate discussions grounded in real data and market intelligence.

The Executive Breakfast Series launches Tuesday, June 12 at Steelcase in New York City and will focus on the following topic: “The Megapower of Kid Fans – how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business.” NPD Entertainment’s Kristen McLean will explore how kids are upending the traditional models of content distribution and discovery, and share data from across the children’s industry on how licenses and brands are measuring up.

Register for the event at here.

The NPD Group Launches U.S. Kids License Tracker

TheNPDGroupThe NPD Group launched its U.S. Kids License Tracker, a service that spans 17 industries to provide a view of licensed purchases in the U.S. for kids ages 14 and under.

U.S. Kids License Tracker explores how license spending and purchase behavior varies across the following industries: apps and in-app purchases; arts and crafts; baby gear; books; clothing; consumer electronics and accessories; DVD, Blu-ray, and digital (movies, television shows); fashion accessories; footwear; heath and beauty products; home products (excluding furniture); party supplies and costumes; school supplies; sporting goods; toys and puzzles; and video game hardware, software, and accessories. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

2016 Holiday Shopping Trends Decreased in Seventh Week Compared to Last Year

npdholidayshoppingbagreportDollar sales in the seventh week of the 2016 holiday shopping season were 11 percent lower than that of the same week in 2015, according to the NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels,. Cumulatively, dollar sales in the first seven weeks of the 2016 holiday shopping season were 4 percent behind the first seven weeks of the 2015 holiday season.

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Disney Confirms Upcoming Frozen 2

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The Walt Disney Co. has announced plans to make a sequel to 2013’s Disney Frozen at the company’s annual shareholders meeting in San Francisco.

Since its release in November 2013, Disney Frozen has made nearly $1.3 billion globally at the box office and won the Academy Award for best animated feature. The largest grossing animated film ever, Frozen also inspired a robust line of consumer products, and was the No. 1 best-selling toy brand among girls last year, according to the NPD Group.

Details regarding Frozen 2’s plot and the release date have yet to be announced, but directors Jennifer Lee and Chris Buck will return for the sequel. Josh Gad, the voice of Olaf, was present during the announcement of the film and will also return for the sequel.

Fans of Anna, Elsa, and Olaf can get their Frozen fix with a new short film, Frozen Fever, set to play in theaters ahead of Disney’s live-action film, Cinderella. Both the film and the short premiere in theaters today.

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