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Lego Overtakes Ferrari as the World’s Most Powerful Brand

Lego has surpassed Ferrari as the world’s most powerful brand, according to brand valuation and strategy consultancy Brand Finance. It scores highly on a variety of measures on Brand Finance’s Brand Strength Index, such as familiarity, loyalty, promotion, staff satisfaction, and corporate reputation. The Lego Movie illustrated the brand’s cross-generational appeal, and was a critical and commercial success, taking in nearly $500 million since its release last year.

The world’s 10 most powerful brands are Lego, PWC, Red Bull, McKinsey, Unilever, L’Oréal, Burberry, Rolex, Ferrari, and Nike.

Brand Finance combines the information on a brand’s strength with financial data to calculate its commercial value and growth. Apple is No. 1 in brand values, while Twitter is the fastest growing brand; and Baidu and Facebook have also grown.

The world’s most valuable brands are Apple, Samsung, Google, Microsoft, Verizon, AT&T, Amazon.com, General Electric, China Mobile, and Walmart.

The world’s fastest growing brands are Twitter, Baidu, Facebook, Chipotle, Humana, priceline.com, Alibaba, Lego, China Merchants Bank, and HCL.

USA Basketball Enters New Marketing Partnerships

USA Basketball has signed deals to enter new marketing partnerships with Samsung, Hospital for Special Surgery, and Diageo. Each will promote its brand and products throughout the USA Basketball Men’s and Women’s National Team training camp, exhibition games, media, and during several special events taking place this summer in Las Vegas, Chicago, and New York.

Several additional partners, including Jeep, Nike, Las Vegas, Wynn Las Vegas, and BBVA will host activities throughout the summer with USA Basketball as the Men’s National Team prepares for the 2014 FIBA Basketball World Cup in Spain from Aug. 30-Sept. 14.

Hot Item: The DeLorean Nike Dunk

It catapulted a TV sitcom actor into an international movie star, put a veteran character actor in the limelight and made a limited-production sports car from Ireland into an ‘80s relic. Of course, I’m talking about Back to The Future. The iconic film and staple of ‘80s cinema has made several “Top Ten” lists in the past and had a special 25th anniversary re-release in November.

Although it’s been a while since we’ve seen Mr. Fox or Christopher Lloyd, the DeLorean Motor Company is capitalizing on the movie with a new shoe. Yes, a shoe—a shoe that looks like the DeLorean DMC-12.

In a partnership with Nike, the limited-edition DeLorean Nike Dunk actually does have a few elements of the car, including a gullwing eyestay and taillight-inspired sole. The good folks at DeLorean even sent us a pair to see first-hand. The verdict? We like it, even down to the box, which opens like the doors of the famed car. Fun fact: Besides being overall cool, this is the first sneaker made by Nike with no stitching.

Let me be honest for a second, what we really really like is the fact that we are one of a select few that now have the shoe—it debuted on Black Friday with a list price of $90 and has already sold out. Only a thousand were made, with a few hundred pairs made for Nike athletes and some other VIPs. Now, if you want it, check ebay and be willing to part with a cool $800. Don’t be jealous.

—Mackenzie Allison

DeLorean Motor Company Expands Licensing Program

New licensing deals are in the works for DeLorean Motor Company. Mattel has released DeLorean Hot Wheels in black and gold, and Urban Outfitters will be selling Trademarked DeLorean T-shirts in select stores and on www80stees.com. Nike will be producing a DeLorean sneaker, scheduled to debut this fall.

Additionally, DeLorean has partnered with Facebook to be part of a new game called Car Town. You can learn more about Car Town and view a clip here.

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