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Moose Toys, Velocity Partner for Shopkins TV Spots

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Moose Toys partnered with Nickelodeon’s Velocity for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched week and will continue into the holiday season.

In each of the five spots, the viewer spends the first few seconds watching a traditional ad for lipstick, cookies, organic fruit, and basketball shoes. A Shopkin then takes the place of its real-life counterpart. The new concept empowers kids to change the narrative and take control of grown-up situations.

Pop Insider Shows Off Geeky Licensed Gifts for Dad on Better CT

Pop Insider Associate Editor Maddie Michalik stopped by Better CT with a load of geeky gift ideas for Father’s Day. From Thor’s hammer that opens into a tool box for the handy dad, to an R2-D2 French Press for the coffee guzzling pop and a Game of Thrones beer brewed for Tyrion Lannister for the HBO daddio. Check out the products below and you might even want to snag a few for yourself.

Click here for more product information.

Nickelodeon International Launches Dora’s Worldwide Adventure, Nick Football Champions Apps

Nick_FootballNickelodeon International launched two new apps: Dora’s Worldwide Adventure and Nick Football Champions. Both apps are available in 12 languages and accessible to markets outside of the U.S. via the iTunes, Google Play, and Amazon stores.

Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper, and more. The app will let players explore seven different countries: Australia, Brazil, China, Italy, Japan, the UK, and the U.S. Read the rest of this entry »

Make It Real Launches Sunny Day DIY Activity Line

SunnyDayMake It Real will launch a new range of creativity kits this fall based on the animated Nickelodeon preschool series, Sunny Day. The new collection is inspired by the star of the TV series, Sunny, who is a salon-owning young entrepreneur.

The line includes hair styling, nail decorating, bracelet-making, and cosmetic kits and will be available at major retail outlets in the U.S.  Read the rest of this entry »

Alpha Group Appointed Master Toy Partner for SpongeBob SquarePants

AlphaGroup_SpongeBobAlpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019.

In the coming months, Alpha Group will introduce a product program for the brand that will engage today’s kids and the millennials who grew up with the character.

Mattel, Nickelodeon Form U.S. TV and Consumer Products Partnership for Thomas & Friends

ThomasandFriendsMattel Inc. and Nickelodeon partnered for a new U.S. television and consumer products partnership for Thomas & Friends.

The partnership includes the launch of the new seasons of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year. Nickelodeon will also become Mattel’s exclusive U.S. consumer products agent for Thomas & Friends across multiple merchandise categories including apparel, accessories, home goods, consumer electronics, and more. Read the rest of this entry »

Beyblade Burst Premieres in Germany

BeybladeBurstSunrights Inc.’s animated series Beyblade Burst premiered on Nickelodeon in Germany last month. The series airs Saturdays in the 11:10 a.m. timeslot. Additionally, licensed Beyblade Burst products have also been introduced at retail.The licensing program in German-speaking territories is handled by German brand management and media company m4e AG, in cooperation with Studio 100 Media.

The animated series follows a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. Valt Aoi is crazy about Beyblade, the popular spinning top. Valt’s best friend, Shu Kurenai, is a Beyblade prodigy and was named as one of the National Beyblade Tournament’s Supreme Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching the national tournament. As he battles his way to the top, Valt broadens his circle of friends and reaches new heights.

The Beyblade Burst product line from Hasbro lets kids scan their Beyblade Burst tops in the Beyblade Burst app, allowing them to customize their collection and battle with others using WiFi.  

IDW Games to Launch ’90s-Themed Nickelodeon Games

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IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. Read the rest of this entry »

Walmart to Debut Exclusive Miffy’s Adventures Toy Line

image002 copyThis summer, Walmart will debut a toy line based on Miffy’s Adventures: Big and Small, exclusively in stores and online. The line will feature a Miffy 3-inch Family Multipack, Miffy Little Red Plane, Miffy Little Blue Car, and 6-inch Miffy, Melanie and Snuffy plush.

 The line is currently available at Walmart, and new additions will be added next month, including plush, a Miffy house, and several Miffy figurines. Details on the new line, as well as more Miffy related products will be announced next month.

Genius Brands Appoints Broadcast Partner for Rainbow Rangers Preschool Series

Rainbow Rangers newGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price Toys as global master toy partner for the brand. Read the rest of this entry »

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