The Licensing Blog

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NFLPA Forecasts Next Group of Top-Selling Players on Rising Stars List

NFLPARisingStarListNFL Players Association (NFLPA), via its marketing and licensing arm NFL Players Inc., predicted that Saquon Barkley, Alvin Kamara, and Case Keenum rank as projected future top-selling performers on the NFLPA Rising Stars list.

This year’s list features three categories of projected top-sellers: Rookies, Veterans and Familiar Faces, and New Places. The list aims to identify the next players poised to have an instant impact on consumer sales and rank among top sellers of all officially licensed player-identified merchandise for all NFLPA sponsors, licensees, retailers, and future partners. To be considered, players must not have appeared in any previous quarterly or year-end NFLPA Top 50 Player Sales List. Read the rest of this entry »

NFL, Angry Birds Partner for Super Bowl Gaming Experience

AngryBirds2_SuperBowlThe National Football League (NFL) and Rovio Entertainment partnered for a unique experience that lets fans play Angry Birds 2 and Angry Birds Evolution mobile games with a Super Bowl LII twist.

Players can outfit their flocks with any of the 32 official NFL jerseys and helmets to compete in new Super Bowl-themed game levels and in-game competitions within Angry Birds 2. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

NFL Appoints IMG as Global Licensing Representative in Europe

August 12 nfl-logoThe National Football League (NFL) appointed IMG as its exclusive licensing representative across select international markets in Europe and Asia. The new multi-year deal will see the NFL further expand its brand presence internationally through new licensed consumer product initiatives for its international fans.

In recent years, the brand has held regular season games outside the U.S. The annual Super Bowl is now watched in more than 180 countries in nearly 25 languages. Read the rest of this entry »

Tommy Bahama Announces NFL Partnership for Sportswear Collection

Tommy Bahama - NFL Collection 2016Tommy Bahama and the National Football League have teamed up for the fourth year on an officially licensed collection of sportswear for this season and other initiatives to celebrate football this fall.

The Tommy Bahama NFL Collection of men’s and women’s sportswear features knits, performance fabrics, and prints styles detailed with NFL team logos, colors, and trims. Tommy Bahama NFL product will also be featured in the NFL’s “Not Just for Game Day” campaign, which encourages fans to wear their team apparel all week long. The collection is available at and at select retail locations.

Read the rest of this entry »

Lulu DK Tattoos Launches NFL Jewelry Collection

Lulu DK Tattoos will kick off this year’s NFL season with an exclusive new collection featuring the official team logos and taglines of all 32 teams alongside whimsical jewelry detailing. Lulu DK x NFL will also incorporate shimmering gold and silver colors to enhance each teams’ respective colors.

The line is available now at,, and select retailers nationwide.

Demi Lovato, Robert Griffin III, Brian Orakpo, Jerry Hughes Become Co-Owners of Texas Tea


Demi Lovato, NFL stars Robert Griffin III, Brian Orakpo, and Jerry Hughes have become co-owners of the Texas-based D.B. Miller Inc., maker of Texas Tea, after each made an equity investment in the company. They will be involved in new product development and will support the company’s marketing efforts.

Each new co-owner has strong ties to Texas. Lovato is from Dallas, Griffin grew up in Copperas Cove and played quarterback for Baylor University, Orakpo was born in Houston and played for the University of Texas at Austin, and Hughes is from Houston and played for Texas Christian University.

D.B. Miller Inc. makes beverages homegrown from the best of Texas. All Natural Texas Tea blends organic white, green, and black tea from India and China with local ingredients such as Rio Red grapefruit, Texas wildflower raw honey, Brownsboro blueberries, Fredericksburg peaches, Poteet strawberries, Dove Creek mint, Pecos cantaloupes, and Imperial Pure Cane Sugar from Sugar Land, Texas. Other brands include Texas Squeeze juices and Texas Springs spring water. D.B. Miller Inc. will launch TEXAS mADE lemonades and limeades this year, as well as with Strother’s Brewed Cold Coffee Juice (cold-brewed coffee and juiced whole blueberries) with the creators of Toddy.

Sales have expanded throughout Texas with limited distribution in La., Ark., Okla., and Utah. Texas Tea is available at Whole Foods and Central Market, and at conventional grocers including HEB, Tom Thumb, Randalls, Kroger, and Market Street. Distribution will expand to all Sprouts Farmers Markets this month.

Entertainment and sports agency Creative Artists Agency brokered the deal with D.B. Miller Inc. on behalf of Lovato.

NFLPI Unveils Rising 50 List

NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, has unveiled its first Rising 50 list of future top-selling stars.

The list serves to help sponsors, licensees, retailers, and future partners identify the NFL players set to become among the top sellers of licensed merchandise. The list covers the 2014 season, and is includes veteran players, emerging young stars, and college players entering the upcoming NFL Draft.

The NFLPI Rising 50 list considers 2014 game performance, Fantasy league popularity, early demand from current partners and licensees, and new faces in strong markets as factors to determine sales popularity. Players must not have appeared in previous NFLPI Top 50 Player Sales lists. The Rising 50 will be updated every year. Read the rest of this entry »

Tudor Games Signs NFL Licensing Agreement

TAugust 12 nfl-logoudor Games, makers of the original Electric Football game, have signed a licensing agreement with the National Football League (NFL) to market a new collection of NFL Electric Football games and NFL Team Action Figure sets.

Enhancements for this year include Invisibase Speed and Strength Cleats that propel the 1-inch action figure players across the field with accuracy. The SpeedTurf playing fields replaces the metal boards of the past with a fully detailed high-tech surface, powered by a handheld PlayAction remote control with variable speed.

The new products will be available in time for the NFL season and available at major retailers this holiday shopping season.

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