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NECA, LAIKA to Partner to Produce Multi-Category Range of Merchandise

NECALogoThe National Entertainment Collectibles Association (NECA) signed a deal to produce a multi-category lineup of merchandise with animation studio LAIKA. NECA debuted an exclusive Coraline in a Deluxe Display Box at San Diego Comic-Con. The deal was brokered by licensing agency Striker Entertainment, which represents the rights to the LAIKA library of legacy and future films.

The deal with NECA coincides with LAIKA’s pop-up exhibit The LAIKA Experience, which was open in San Diego through July 23rd. The exhibit featured props, puppets, monsters, and sets from LAIKA’s award-winning films as well as fan art, photo ops with LAIKA’s costumed characters, daily drawings for a pair of Nike’s LAIKA-themed shoes designed by Tinker Hatfield, social media activations, giveaways, and more. Read the rest of this entry »

Twentieth Century Fox Signs New Deal for Bob’s Burgers

Bob's Burgers t-shirt Twentieth Century Fox Consumer Products (FCP) gains new licensing opportunities for its animated comedy series Bob’s Burgers.

The series, which premiers season seven this month, targets males ages 18 to 34. Key licensing partners include Kid Robot/NECA, Funko, and Rizzoli Publishing.

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WBCP and DC Entertainment Enter Global Licensing Programs for Batman v Superman: Dawn of Justice Film

Warner Bros. Consumer Products (WBCP) signed new licensees for a global licensing and merchandising program for Batman v Superman: Dawn of Justice, releasing in theaters on March 25.

Mattel will unveil a full toy line, including action figures, vehicles, play sets, and collectible figures; The Lego Group will launch construction sets; and Rubie’s Costume Co. will introduce a new line of costumes and accessories for kid and adults.

Other licensees include Funko for stylized collectible figures; Thinkway Toys for a role-play line; Jakks Pacific for Batman and Superman collectible figures; Tonner Dolls for detailed fashion dolls; Bandai America for poseable figure model kits; Spin Master for remote control Batmobiles; and Buffalo Games for adult puzzles.

Sideshow Collectibles will launch detailed statues; The Noble Collection will introduce prop replicas; NECA will launch an 18-inch figure; Soap Studios will launch replicas of the Batmobile; and Hot Toys, Kotobukiya, SquareEnix, Medicom Toy, Prime 1 Studio, and Union Creative will launch collectibles.

Licensees also include Bioworld, Junk Food, New Era Cap Co., Matchless London, Converse Kicks, Scholastic, and Titan Books.

Marvel Launches Daredevil, The Punisher, Jessica Jones, and Deadpool Merchandise for Adult Fans

Marvel began rolling out its merchandising and retail plans for popular anti-heroes and vigilantes Daredevil, The Punisher, Jessica Jones, and Deadpool.

Additional launches targeting teens and adults are planned for January, including apparel, collectibles, and action figures. Diamond Select, Funko, Sideshow, Kotobukiya, and NECA will launch collectibles, Hasbro will add Marvel Legends collector figures, and Hot Wheels will unveil collectible die-cast vehicles next fall.

Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo, and Bioworld will launch men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware. The merchandising programs will be rounded with collector plush, stationery, consumer electronics, novelties, and Marvel Comics editions that feature backstories of the superheroes.

Additionally, Hot Topic will launch an in-store and online Deadpool campaign in February. Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will provide in-store and online support. Amazon will expand on its toy and apparel offerings and CafePress will launch Jessica Jones-inspired merchandise for men and women.

Sanrio Inc. and NECA Sign For Hello Kitty Products

Sanrio Inc., creator of Hello Kitty, and National Entertainment Collectibles Association (NECA) have signed a licensing agreement to produce games, collectibles, toys, and novelty items featuring Hello Kitty and other Sanrio characters. The new collections launched at American International Toy Fair last week.

The new Hello Kitty line caters to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, and more, as well as various tabletop games, plus a HeroClix miniature gaming collection from NECA’s games subsidiary WizKids. The Hello Kitty products will launch in North America this summer.

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