The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

NBA, Perform Media Enter Multi-Year Digital Media Partnership

NBAThe National Basketball Association (NBA) and Perform Media entered a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico, and Spain.

Through the partnership, Perform will manage the NBA’s official online destinations in select international markets that reach more than 15 million unique visitors each month.  Read the rest of this entry »

Walt Disney World Resort Signed as Orlando Magic Jersey Patch Partner

Magic_DisneyJerseyWalt Disney World Resort will become the Orlando Magic basketball team’s first jersey sponsor. Starting with the 2017-18 NBA season, the Disney logo will be added on players’ jerseys as part of this expanded relationship.

Since becoming a Champion of the Community sponsor with the Orlando Magic in 2010, Disney has worked with the team on outreach initiatives that benefit the local community. The uniform sponsorship strengthens the relationship and will connect both fan bases and provide shared marketing opportunities. Read the rest of this entry »

NBA, Take-Two to Launch NBA 2K eLeague

NBA2KeLeagueThe National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.

The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.

 

NBA, Jack Daniel’s Enter Multiyear Partnership

Jack Daniels_NBAJack Daniel’s and the National Basketball Association (NBA) entered a multiyear partnership that makes Jack Daniel’s an official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (D-League), and USA Basketball. This marks the largest partnership with a professional sports league in the brand’s history. Read the rest of this entry »

Kumho Tire and NBA Announce Multiyear Partnership Renewal

The National Basketball Association (NBA) and Kumho Tireimage005 announced a multiyear extension of their marketing partnership in the U.S., Canada, and Korea. The brand will introduce the first-ever ‘Handles’ platform, which will debut at the beginning of the 2016-17 season.

 

Read the rest of this entry »

New Era Becomes the Official Headwear Partner of the NBA, WNBA, and NBA D-League

New EraNew Era and the National Basketball Association (NBA) expanded the global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

Read the rest of this entry »

Marriott International Inc. and NBA Extend Partnership

Marriott International Inc. and the National Basketball Association (NBA) extended their partnership, making Marriott a partner of league events, including NBA House Rio, NBA All-Star, and select NBA Global Games. In addition, Marriott International will become an official partner of USA Basketball.

The partnership will showcase Marriott Rewards, Marriott International Inc.’s loyalty program, by bringing NBA directly to its global member community.  Members will be able to redeem their Marriott Rewards points for exclusive NBA and USA Basketball experiences during NBA House Rio, NBA Global Games, NBA All-Star, and the 2016 USA Basketball Showcase presented by Verizon.

Experiences will also include NBA and USA Basketball legend and player meet-and-greets, exclusive receptions and giveaways, and opportunities to serve as ball boys or ball girls. Marriott will also bring fans custom NBA- and USA Basketball-themed content.

To learn more about Marriott Rewards, visit: www.MarriottRewards.com.

Macy’s Partners Nickelodeon and NBA’s Carmelo Anthony for New Boys’ Line

Post 1

Macy’s partnered Nickelodeon and NBA’s Carmelo Anthony to introduce, TMNT x Melo, a new line of boys’ apparel and accessories inspired by Teenage Mutant Ninja Turtles (TMNT). The limited-time capsule collection features graphic T-shirts, hoodies, shorts, pajama sets, socks, basketballs, and an over-the-door basketball hoops.

Anthony inspired the collection, as graphics of the Heroes in a Half Shell include clothing and accessories with an athletic bent.

The collection at Macy’s stores and macys.com in early May.  Items will range in price from $20 to $35.

NBA, Marriott Partner to Take Fans #AroundtheWorld

Marriott International and the National Basketball Association have partnered to make the global lodging company the official hotel of several NBA events around the world, including the NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015. Marriott is the first company to partner with the NBA across international games on five different continents.

Spanning Marriott’s global portfolio of 19 brands, including The Ritz-Carlton, JW Marriott, Renaissance Hotels, Marriott Hotels, Protea Hotels, and AC Hotels, Marriott Rewards will host a series of private meet-and-greets with NBA legends and players for its Elite members and invite fans to take a virtual trip in the #AroundTheWorld photo and social sharing experience. The first Marriott Rewards NBA legends meet-and-greet will be co-hosted by The Protea African Pride Melrose Arch Hotel in Johannesburg.
Additionally, Marriott Rewards members in the U.S. can look for the opportunity to enter in an upcoming sweepstakes for a chance to win a trip and tickets to an upcoming NBA global event.

Related Posts Plugin for WordPress, Blogger...

Archives