The Licensing Blog

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TOMY Introduces Nature Cat Toy Line

naturecatSpiffy Pictures debuted its licenses and partnership programs for Nature Cat at the Toy Fair 2018, including a line from master toy licensee TOMY.

TOMY’s Nature Cat toy line includes the Nature Cat Feature Plush and a role-play line of Headband Plush. The feature plush lets kids press Nature Cat’s belly to hear 13 phrases from the series. Read the rest of this entry »

9 Story Media Group Licenses Nature Cat to Discovery Kids Latin America

NatureCat9 Story Media Group licensed Nature Cat to Discovery Kids Latin America. Discovery Kids Latin America also airs 9 Story’s Wild Kratts and Peg + Cat.

Created by Spiffy Pictures and co-produced by Spiffy Pictures and WTTW Chicago, 9 Story handles international distribution and consumer products outside of the U.S., while HiHat Media handles brand licensing within the U.S. Read the rest of this entry »

Hot Shots: The Licensing Book Chats with Scott Scornavacco, Vice President, Business Affairs for Spiffy Pictures

naturecatNature Cat has posted strong ratings since it debuted in a competitive and crowded category. What about this show is allowing it to stand out from other educational preschool fare?  

We think our animation style helps us stand out visually, and when you combine that with the level of humor and the amount of action/adventure, you get an engaging, smart, and fun-filled series. Each episode of Nature Cat features two 11-minute stories, as well as interstitials. The show airs twice daily on PBS stations across the country and features the vocal talents of Saturday Night Live veterans Taran Killam (Nature Cat), Kate McKinnon (Squeeks), Bobby Moynihan (Hal), Chris Parnell and Kenan Thompson, along with actress Kate Micucci (Daisy). The series follows the adventures of Nature Cat and his friends. In each episode, Nature Cat can’t wait to get outside for a day of nature excursions and bravery, but there’s one problem: he’s a house cat with no instincts for nature. With the help of his animal friends, Nature Cat embarks on action-packed adventures that include exciting missions full of investigation, “aha” discovery moments, and humor, all while inspiring children to go outside and play. We’ve been honored to receive a coveted 2016 Daytime Emmy Award Nomination for Outstanding Writing in an Animated Program, a Television Critics Association Award Nomination for Outstanding Achievement in Youth Programming, and a Common Sense Media Seal for TV, recognizing the series for providing families an exceptional media experience. Read the rest of this entry »

Spiffy Pictures Names TOMY Master Toy Licensee for Nature Cat

NatureCatSpiffy Pictures signed a licensing agreement with TOMY International for the PBS KIDS series Nature Cat. TOMY International is the master toy licensee for categories including plush, figures, play sets, and role play for mass and specialty retail channels.

The TOMY line will debut with plush at the end of next year, and will join soft goods licensee Komar to bring Nature Cat products to the U.S. The agreements follow the announcement of the second and third season of the series, which will include 35 half-hour episodes and two hour-long specials. New episodes will premiere next fall.

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