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Endemol Shine Group, London & Partners, Pointvoucher Partner for London Tourist Game

MrBeanEndemol Shine Group, London & Partners, Pointvoucher partnered to design and market a mobile game to attract visitors to the city.

Play London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London. Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, the city’s cultural sights, and gourmet food destinations.

Players will be able to pick up vouchers, which they can cash in for discounts when they are in London, and find bonus offers on locations around the city, including free Wi-Fi, hotel room rates, and discounts at famous visitor attractions.

Signals Brings Mr. Bean’s Best Friend to the U.S.

Signals has brought the official Ty Beanie Baby plush Teddy to the U.S. After Mr. Bean’s successful Olympic opening ceremony performance, his good friend Teddy is looking for some new friends of his own. With buttons for eyes and oddly shaped limbs, Mr. Bean’s confidant, best friend, and occasional dishcloth is stepping into the limelight. Teddy can be purchased at signals.com.

Mr. Bean Tours Hong Kong Malls

Empire International Merchandising Corporation has set the first multi-mall promotion for the Mr. Bean character in Hong Kong. From July 7 to August 12, the Mr. Bean character will appear in six different Sun Hung Kai malls, including Mikiki, Landmark North, Park Central, Chelsea Heights, K-Point, and Tsuen Kam Centre.

This is the first dress-up character and redemption program of its kind in Hong Kong. SHKP Group member customers presenting an email and spending HK$300 in the same day may receive a limited-edition Mr. Bean Beanlympic 2012 notebook. Members spending HK$700 may receive a limited-edition Mr. Bean Beanlympic 2012 cushion.

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