The Licensing Blog

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Sparkling Ice, DreamWorks Animation Partner for Trolls Promotion

sparklingwaterTalking Rain Beverage Company, the maker of Sparkling Ice water, collaborated with DreamWorks Animation in support of the Trolls release next month. Sparkling Ice will kicked off its UnconTROLLable Flavor campaign, which features sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program.

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Twentieth Century Fox Consumer Products Unveils New Ice Age Licensing Deals

iceageTwentieth Century Fox Consumer Products (FCP) announced new licensing deals and partnerships for the  animated film franchise, Ice Age.

Ice Age: Collision Course, the latest installment, debuted this summer with 15 FCP promotional partners for EMEA including pan European campaigns from Pepsico for their Cheetos snack brand, and Chipita’s Chipicao children’s brand. Joining Pepsico and Chipita with custom TV spots were Lidl, as well as 15 retail loyalty programs in 14 countries that were secured by The Continuity Company. In preparation for the film’s release, FCP shares new brand partnerships.

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FameTek’s Star Trek: The Next Generation Bluetooth Communicator Badge Available for Pre-order

fametek_startrekbluetoothMassive Audio Inc.’s licensed collectible division, FameTek, announced thatit’s Star Trek: The Next Generation Bluetooth Communicator Badge is available via pre-order from ThinkGeek, Gamestop and Products will ship this November.


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