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Moose Toys to Launch Fortnite Battle Royale Collection

EpicGames_MooseToys_FortniteMoose Toys partnered with Epic Games to create the Fortnite Battle Royale Collection, featuring a range of Fortnite mini collectibles. The deal was brokered by IMG.

Moose Toys will be the global partner for Fortnite-branded figures that are 3 inches and smaller, beginning with a new line that will debut this fall. The collection will give fans the opportunity to collect a roster of characters and miniature-scale fort building sets.

The collection will launch in December and will be available for purchase at retailers worldwide. Additional Fortnite lines from Moose Toys will feature micro-collectibles and play sets that will hit stores next year. Read the rest of this entry »

Moose Toys, Velocity Partner for Shopkins TV Spots

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Moose Toys partnered with Nickelodeon’s Velocity for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched week and will continue into the holiday season.

In each of the five spots, the viewer spends the first few seconds watching a traditional ad for lipstick, cookies, organic fruit, and basketball shoes. A Shopkin then takes the place of its real-life counterpart. The new concept empowers kids to change the narrative and take control of grown-up situations.

Jill K. Cook Joins The Licensing Shop Inc.

jill k. cookJill K. Cook joined The Licensing Shop Inc. (TLS) team, which is responsible for the retail business development of Moose Toys’ Shopkins and Pikmi Pop Surprise! licensing programs. Cook comes with a background in children’s licensing and was the vice president of licensing for Fender Musical Instruments Corp.

 

Moose Toys Expands Shopkins and Pikmi Pops Licensing Programs in the U.S.

Moose_PikmiPopsSurpriseMoose Toys introduces new licensed products for its Shopkins and Pikmi Pops brands. New Shopkins products include Shopkins PEZ candy dispensers; a footwear collection at Skechers stores this spring, followed by a limited edition back-to-school collection; Hybrid Apparel for a Shopkins unicorn-themed fashion collection; and additional licensees for Shopkins unicorn-themed fashion for back-to-school.

This summer, Pink Apron Group LLC will debut a touring Shopkins Treat Truck, where fans can delight in sweet treats and exclusive merchandise. Moose also partnered with online invitation company Punchbowl to launch a collection of Shopkins digital invitations for birthdays, holidays, and special occasions later this year. Read the rest of this entry »

Moose Toys Appoints Bulldog Licensing to Represent Pikmi Pops

PIKMI POPS S2 LIFESTYLE PHOTOGRAPHY_LSMoose Toys appointed Bulldog Licensing to represent Pikmi Pops, the scented, collectible animal characters housed in different-sized lollipop-shaped vessels. The line features a range of surprises including, wristbands, key rings, messages and more. Series two is now available.

The Pikmi Pops brand is supported by a multimedia campaign across YouTube, social media, TV, magazines, and PR. Bulldog is currently in conversations for licensing deals across all key categories.

Moose Toys, McDonald’s Partner for Shopkins Happy Meal Toys

ShopkinsHappyMealMoose Toys partnered with McDonald’s Restaurants for Moose Toys’ Happy Places Shopkins Happy Meal promotion. The partnership will launch in restaurants in the U.S. beginning January 2 and will be supported by a marketing campaign. The deal was brokered by The Licensing Shop Inc. Read the rest of this entry »

Cutie Cars Drives New Shopkins Content, Licensing Program

MooseToys_CutieCars_Playset_DriveThru_DinerMoose Toys’ added to its Shopkins franchise this year with Cutie Cars, die-cast vehiclesThe collectible cars are made with die-cast metal and feature characters including, Choc Chip Racer, Wheely Wishes, and Motor Melon. There are more than 35 vehicles to collect in the first series, and each has its own personality and miniature Shopkin. Read the rest of this entry »

Shopkins Live! Shop It Up! Adds Dates to North American Tour

The School For Scandal, Startford FestivalFollowing last month’s premiere of Shopkins Live! Shop It Up!, an additional 30 cities were added to the tour for next year. This is the first theatrical production based on the Shopkins toy brand, and the tour will visit more than 115 North American cities through next April. Tickets for the new dates go on sale to the general public on Oct. 27.

Shopkins Live! Shop It Up! takes audiences into the world of Shopville with custom-designed costumes, onstage characters, and unique video and set designs. The show features original music and interactive sing-a-longs, with performances from Shoppies Jessicake, Bubbleisha, Peppa-Mint, Rainbow Kate, Cocolette, Polli Polish, and more. Read the rest of this entry »

Moose Toys Named Master Toy Distributor for Bush Baby World in the U.S. and Canada

MooseToys_BushBabyWorldMoose Toys was named the master toy distributor for Bush Baby World in the U.S. and Canada. The brand will trade as Fur Babies World in North America, and will be available at retail next spring. The range will feature the same products as the UK line, and the animation will be repurposed for the North American market.

The Fur Babies World brand is featured at Brand Licensing Europe (BLE) Olympia this week on the Brands with Influence stand. Brands with Influence recently announced a series of licensing deals for the UK, and it is expected to bring licensing deals to North America next year.

Moose Toys Renews Licensing Agreements for Skopkins Brand

image001Moose Toys will renew more than fifty licensees for the Shopkins brand with terms extending through 2019. This news follows the announcement of partnerships with brands including, Pez, Build-A-Bear Workshop, Skechers, and the launch of the Shopkins Live tour.

Shopkins continues to be the No. 1 girls’ brand in nine categories in the U.S., including apparel, bedding, party, stationery, accessories, seasonal, and home.  Read the rest of this entry »

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