The Licensing Blog

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McFarlane Toys to Launch Cuphead Construction Sets

McFarlaneToys_CupheadMcFarlane Toys will launch a line of construction sets based on the Cuphead video game.

Each construction set will focus on Cuphead, Mugman, and the game’s bosses, and include 100 to 300 pieces. The Cuphead Construction Sets will be available at major retail locations beginning next fall. Read the rest of this entry »

McFarlane Toys to Launch Call of Duty Collectible Figures

McFarlaneToys_CallofDutyMcFarlane Toys will introduce a line of collectible figures based on the Call of Duty video game franchise. The first wave of figures will include fully-articulated characters, including John “Soap” MacTavish and Simon “Ghost” Riley from Call of Duty: Modern Warfaretitles. Additional characters will be revealed at a later date. Read the rest of this entry »

Cartoon Network Enterprises Expands Rick and Morty Licensing Program

29979_R&M_MysteryMini__Plush_PDQ_HOTTOPICCartoon Network Enterprises and its Adult Swim branch will introduce an expanded licensee program based on the Rick and Morty series at the North American International Toy Fair in New York City.

New licensing partners include Funko for collectibles, blind bags, and plush; KIDdesign for headphones, earphones, speakers, and electronic accessories; Kurt S. Adler for holiday ornaments; McFarlane Toys for brick-building toys; Monogram Direct for blind bags; Toy Factory for plush; and USAopoly for games, puzzles, and collectibles. Read the rest of this entry »

Five Nights At Freddy’s Signs Five New Licensees

Five Nights at Freddy’s signed five new licensees, including Rubie’s Costume Co., National Entertainment Collectibles Association (NECA), Trends International, Buckle-Down, and McFarlane Toys.

Rubie’s Costume Co., along with its Morbid Industries and Forum divisions, will create Five Nights at Freddy’s character costumes, masks, costume accessories, prop replicas, animatronic figures, trick-or-treat bags, indoor and outdoor Halloween décor, pumpkin decorating kits, and pet costumes.

NECA will create a line of large-scale foam figures, animatronic figures, electronic cord accessories, gift sets, seasonal lighting, 3-D figural wall art, role playing party games, novelty metal lunch boxes, fleece blankets, and character pillows. Trends International will launch Five-Nights-at-Freddy’s-themed posters, calendars, bookmarks, writing instruments, stickers, decals, temporary tattoos, gift-wrap, and gift bags.

Buckle-Down will create a range of Five Nights at Freddy’s belts, buckles, and key chains featuring the signature Buckle-Down seat-belt-style fasteners. McFarlane Toys will launch a construction range of Five Nights at Freddy’s buildable play-sets based on scenes from the game.

McFarlane Toys Set to Launch Building Block Sets for The Walking Dead


McFarlane Toys will introduce brick building toys based on AMC’s TV series The Walking Dead. McFarlane Toys is adding a new licensed category to the company’s portfolio. The new The Walking Dead toys will place McFarlane in the brick building toy aisle alongside of other leading manufacturers. The Walking Dead building sets and figures will be available this fall exclusively at Toys “R” Us stores nationwide and online at

The initial line will feature realistic sculpts, light-up and shaped features, iconic environments, and dozens of characters and walkers. Collectors and fans of the show can recreate their favorite scenes with the detailed and realistic The Walking Dead products.

The Walking Dead series one product line will feature building sets, expansion packs, and figure blind bags for consumers to build their own The Walking Dead apocalypse.

Q&A with Tony Key, Senior Vice President of Sales and Marketing of Ubisoft

TonyKey.LBUbisoft is one of the biggest video game publishers in the world, with hit franchises such as Assassin’s Creed, which has sold 76 million games to-date. Licensed products (as well as an upcoming film version starring Michael Fassbender) are expected to increase the franchise’s visibility even further, giving it life beyond the game releases.

The Licensing Book recently spoke to Tony Key, Ubisoft’s senior vice president of sales and marketing, about licensing in relation to some of the company’s top franchises, how it can evolve with the franchise’s success, and the art of adapting video games into products.

The Licensing Book: When you compare the licensing programs of the most recent Assassin’s Creed with earlier installations, are the programs bigger now? Is it easier to convince licensees to jump on-board now?

Tony Key: The programs are definitely bigger and the range of products has broadened as well. The sales of the licensed products, as well as the games themselves, have each increased year-over-year, and this helps us secure new opportunities—whether they come to us or we reach out to them. Also, we have expanded our product assortment from what we would see as niche or genre products coming from boutique licensees, toward more mainstream, mass market products and powerhouse licensees, like Mega Brands or BioWorld. Read the rest of this entry »

COMMENTARY: Rabbids Invasion Toys Wreak Havoc in the Best Ways

I like to pretend that I’ve grown out of my childish, tomboy ways, but there’s something about toys that fart, burp, scream, and make the noises of toilets flushing that really, even still, steals my heart. As Ubisoft’s Rabbids video game-turned-Nickelodeon hit TV series, Rabbids have completely taken over TV screens and gaming devices, and now the Rabbids licensed toy line by McFarlane Toys is about to invade toy aisles everywhere.Unknown-3

The range of this line definitely struck me most. McFarlane found a way to bring all of Rabbids’ crazy antics to life with toys that kids can play with, collect, and love.

The Rabbids Plunger Sound Blaster is a wacky toy that’s great for kids who enjoy pranking parents and friends with the pleasant sounds of Rabbids’ famous Bwaaah’s laughs, farts, and more. Even when I think I’ve exhausted all 15 sounds, I still continue to laugh each time I pull the toy’s trigger.Unknown-2

Action figures are a staple in almost every toy line, but the Rabbids Sound and Action Figures 2-Packs allow for interaction and more than just imaginative fun. Plunger Face is currently fastened to my purse—each time I pull the plunger back the toy sounds off with a Rabbid noise, and as I release the plunger it smacks the adorable little bunny in the face, and he reacts with a yell. Kids can also collect Chicken Surprise, The Driller, and Starfish Friend and attach them to coat zippers, backpacks, key chains, and more.


With Rabbids Mini Figure Blind Bag, kids can collect and trade a variety of iconic Rabbids figures. What’s fun about this is that kids don’t know which figure they’re going to get—and a rare high-value mystery Rabbid definitely raises the stakes.Unknown

The line wraps up with plush, and there’s so much to love about these soft and squeezable 12-inch bunnies. Between their silly facial expressions and costumes, it’s almost too much for me to handle. Kids can choose from Loco Libre Rabid, Super Bwaaah, and original Rabbids plush. Shake Hoo-Bwaaah Rabbid, Raving Rabbid, and Sly Rabbid to hear fun sounds.

Rabbids Invasion toys are recommended for kids ages 5 and up. The line is now available at Wal-Mart and Toys “R” Us.

COMMENTARY: The Zombie Apocalypse is All Fun and Games (‘Til Somebody Gets Bit)

Along with more than 16 million other Americans, I’ve taken to spending my Sunday nights biting my nails watching Rick, Carl, Daryl, and Michonne slice through zombie skulls on AMC’s The Walking Dead. Needless to say, thoughts of the zombie apocalypse have now pretty much overrun my life. I’m dubbing this obsession #zombiebrain. If, like me, you or someone you love suffers from #zombiebrain, here are some awesome toys and games to feed your addiction.

Monopoly.WalkingDead.USAopMonopoly: The Walking Dead Survival Edition, from USAopoly brings everyone’s favorite board game into the world of the (un)dead. Based on The Walking Dead comic from Robert Kirkman, the game challenges players to fight for their own property and avoid zombies at all costs. Monopoly: The Walking Dead Survival Edition delivers classic Monopoly wheeling and dealing game play—but this time, players must fight for their survival. Everything about the game screams “WALKERS!” Properties correspond with the series landmarks, such as the prison cells, the Greene Family farm house, and Woodbury, while game tokens resemble key items from the series such as Rick’s sheriff hat, a bucket of body parts, the telephone, Dale’s R.V. (RIP Dale!), the Katana (aka Michonne’s awesome sword), and Lucille (aka a ridiculously effective baseball bat wrapped with barbed wire). Instead of using money to purchase property, players must trade essential supplies, such as food, ammo, and fuel to gain more territory on the board or to place a guard tower or wall (instead of the standard houses and hotels) to secure their safe haven from Walker attacks. The game is recommended for two to six players ages 13 and up and is now available at comic book specialty shops. Read the rest of this entry »