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Discovery Consumer Products, Macy’s Extend Say Yes to the Prom Partnership


Discovery Consumer Products and Macy’s extended their partnership for the upcoming year with new dresses and accessories designed for young women to wear on their prom night.

The new additions to the “Say Yes to the Prom” line will debut next month, and were inspired by TLC’s annual Say Yes to Prom philanthropic initiative. Say Yes to the Prom takes place annually and celebrates girls in need to help them build courage and improve their self-image.    Read the rest of this entry »

Discovery Consumer Products, Macy’s Launch Say Yes to the Dress Special Occasion Dresses

DiscoverMacys_SayYesToPromDiscovery Consumer Products and Macy’s will expand the Say Yes to Prom partnership with the debut of the Say Yes to the Dress juniors line for special occasions. This follows the companies’ partnership for a prom dress and jewelry line, which launched earlier this year.

 Available at 200 Macy’s stores and at, the Say Yes to the Dress juniors collection aims to help young women and juniors as they celebrate milestone moments, including homecoming, formals, galas, and more. The new line features dresses at accessible price points.

Inspired by TLC’s Say Yes to Prom initiative to help teens who may not be able to afford a prom dress, the Say Yes to Prom collection launched at Macy’s last spring and featured more than two dozen gowns and a full line of accessories.

Super Wings to Make its Debut at The Macy’s Thanksgiving Day Parade This Year

View_2.cdrThis Thanksgiving, Jett, from the animated preschool series Super Wings, will make his debut as a character balloon in the 91st annual Macy’s Thanksgiving

Day Parade in New York City. Jett’s balloon will measure approximately 39-feet wide, 45-feet long, and 30-feet tall. Read the rest of this entry »

Rethink the Shrink: Three Ways Licensing Safeguards Against Retail’s Right-Sizing

by Carol Spieckerman, president, Spieckerman Retail

CarolSpieckermanTHAT DIDN’T TAKE LONG.

The rash of retail right-sizing and closures that I began warning my clients about early last year is reaching critical mass. The bulk of retailers’ attention is riveted on the mass shuttering of brick-and-mortar locations, and for good reason. After all, store closures are the common denominator between retailers such as J.C. Penney and Macy’s that are merely pruning their fleets, and others, like HHGregg, that are disappearing entirely (and taking their digital shingles down in the process, too).

Having fewer shops dotting the land will challenge brand marketers, since online store revenue still represents a relatively small portion of most retailers’ overall business. In other words, as fast as e-commerce is growing, in the short term, it won’t make up for volume shortfalls resulting from the massive reductions in store count. Read the rest of this entry »

Discovery Consumer Products, Macy’s Partner for Say Yes to the Prom Fashion Line

sayyestopromDiscovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.

The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.

Macy’s Partners Nickelodeon and NBA’s Carmelo Anthony for New Boys’ Line

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Macy’s partnered Nickelodeon and NBA’s Carmelo Anthony to introduce, TMNT x Melo, a new line of boys’ apparel and accessories inspired by Teenage Mutant Ninja Turtles (TMNT). The limited-time capsule collection features graphic T-shirts, hoodies, shorts, pajama sets, socks, basketballs, and an over-the-door basketball hoops.

Anthony inspired the collection, as graphics of the Heroes in a Half Shell include clothing and accessories with an athletic bent.

The collection at Macy’s stores and in early May.  Items will range in price from $20 to $35.

Macy’s, AwesomenessTV Partner for New Lifestyle Brand In Awe Of You

Macy’s partnered with AwesomenessTV to launch In Awe Of You, a new lifestyle brand aimed at Gen Z women. The line features dresses, clutches, and accessories such as nail decals, mobile chargers, and temporary tattoos.

Closet Wars, a new series starring YouTube twin stars Vanessa and Veronica Merrell, will feature the In Awe Of You line on the AwesomenessTV YouTube channel. The twins will use the fashion line to compete against each other in curating unique looks for themselves.

In Awe Of You offers young women stylish products for special occasions at affordable prices, including an assortment of dresses and separates ranging from $39 to $79. The product line will launch in February at select Macy’s stores and online at

Angry Birds to Debut in Macy’s Thanksgiving Day Parade

ABM_RedRovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City.

A yet to be revealed character from the Angry Birds movie, set for worldwide release next May, will make its debut at this iconic event on November 26. More than 3.5 million spectators line the streets of Manhattan for the parade, and 57 million viewers tune into the live telecast.

The three-year deal confirms Angry Birds’ involvement in the parade until 2017.

Samantha Landrum Named Top 25 Finalist of Macy’s iHeartRadio Rising Star Program


Samantha Landrum, of Reviver Records, has been named a Top 25 finalist of the fourth annual Macy’s iHeartRadio Rising Star Program for her songwriting abilities and vocals. iHeartRadio Media’s programming team hand-picked Landrum as one of the top 25 finalists, out of approximately 75 aspiring recording artists. She will go on to compete in the finals for a spot for the opening performance slot at this year’s iHeartRadio Music Festival.

Fans can vote for Landrum through May 4 on the iHeartRadio Rising Star website or on Twitter using the hashtag #RisingStar and her official handle @SamanthaLandrum. Voters can also enter to win a VIP trip for two to the iHeartRadio Music Festival 2015 including airfare, accommodations, and tickets for both nights. The prize package also includes entry to the Festival Village and an exclusive meet-and-greet with the Macy’s iHeartRadio Rising Star winner. Fans can add #Sweepstakes to any social media #RisingStar vote to enter to win the VIP trip. Online and Twitter voters can vote up to 50 times per day, and retweets are also counted as votes.

The Macy’s iHeartRadio Rising Star winner will garner a performance spot in the 2015 line-up at the iHeartRadio Music Festival, perform at Macy’s Glamorama charity benefit tour, and earn thousands of on-air song play impressions through Macy’s custom station on iHeartRadio that plays in more than 700 Macy’s stores nationwide. All past winners have been featured in Macy’s national television commercials and had performance spots in the Macy’s Thanksgiving Day Parade and national TV broadcast.

Nicole Richie to Deliver The Big Interview Keynote Address at Licensing Expo

Apr30.RichieNicole Richie will deliver The Big Interview keynote address at Licensing Expo this year. The keynote will be presented on Tuesday, June 17 as a Q&A session.

Richie is the founder and creative director of the House of Harlow 1960 brand, which encompasses categories of jewelry, eyewear, handbags, shoes, and ready-to-wear. She has also launched a perfume, Nicole by Nicole Richie, the Nicole Richie Collection for QVC, and an Impulse Collection for Macy’s.

The keynote presentation is free to all exhibitors. Licensing Expo will take place from June 17 to 19 at Mandalay Bay Convention Center in Las Vegas.

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