The Licensing Blog

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Felix the Cat Launches New Licensees

FLX-c_logo_100th_colour (1)As Felix the Cat gears up to celebrate its 100th anniversary next year, it will launch a number of activities including new licensees, special product launches, and retail events. The Felix the Cat lifestyle brand continues to expand across EMEA and the U.S. with a number of new licensees brokered through CPLG.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of graphic T-shirts, recently launched a womenswear collection available in department stores and specialty boutiques worldwide. Additionally, Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer. Urban Outfitters in the U.S. will release a Felix menswear capsule collection this summer, and earlier this year, NailSnaps launched a range of Felix nail wraps. Read the rest of this entry »

Sega Signs More than 25 Licensees for Sonic the Hedgehog Franchise

Sega partners with more than 25 merchandising and promotional licensees for its Sonic the Hedgehog franchise this year, after the success of animated series Sega Boom.

With Sonic’s 25th anniversary this year, these partnerships in categories such as apparel, accessories, and novelties aim to bolster the classic Sonic the Hedgehog brand and Sonic Boom franchise.

The licensing program is lead by master toy partner Tomy. New partners include Komar Brands, Concept One Accessories, LoungeFly, Bentex Group Inc., Signorelli Inc., and Accutime Watch Corp.

eOne Unveils New Partners, Marketing Initiatives for Skelanimals

Entertainment One Licensing (eOne) has revealed details of its long-term strategy for lifestyle brand Skelanimals, which will celebrate its 10th anniversary in 2016. The company has 2-minute long shorts in products and due for delivery in the spring. Later this year, a refreshed website and social media platforms are set to launch with interactive features.

In addition, the brand has collaborated with Iron Fist, Tripp NYC, Loungefly, and Goodie Two Sleeves for a range of apparel and accessories targeted to the boutique and specialty market. Tripp NYC will create hoodies and fashion separates; Goodie Two Sleeves will develop T-shirts and fleece for juniors and young men; Loungefly will produce fashion bags, wallets, coin purses, plush bags, backpack clips, jewelry, and novelty items; and Iron Fist will make fashion tops and bottoms, blouses, sweaters, coats, dresses, jumpsuits, and footwear.

Entertainment One’s So So Happy Adds New Fashion Partners


Entertainment One (eOne) continues to bolster the U.S. licensing program of its teen/young adult lifestyle brand So So Happy with addition of a new roster of apparel and accessory partners. The announcement follows the signing of Kelly Teegarden Organics as the brand’s cosmetics partner.

The company has collaborated with alternative fashion company Iron Fist. The licensed collection will include fashion tops, bottoms, blouses, sweaters, coats, dresses, jumpsuits, and footwear.

Loungefly and Goodie Two Sleeves will produce a collection of So So Happy apparel and accessories for independent boutiques and specialty chains in the U.S. Goodie Two Sleeves will produce tees, hoodies, and related separates. while Loungefly’s collection will include fashion bags, wallets, coin purses, lanyards, lunch boxes, plush bags, backpack clips, and novelties.

Fruit Ninja Gets A Licensing Program

I could be a bit taller. Your house is probably cleaner than mine. Your car is definitely nicer. (I don’t own one.) You probably call your family more often than I do. You could likely beat me in basketball, unless your game is Twister, in which case you could certainly beat me. I’m realistic about my abilities.

I can, however, say this: I will beat you in Fruit Ninja.

That’s not quite right: I’ll humiliate you. I’ll cut virtual fruit like you’ve never seen it cut before, and likely never will again. The Angry Birds only got angry after watching me play. They thought they were so good, especially boomerang bird. They weren’t.

I’m happy to announce, then, that Halfbrick Studios has signed multiple licensing deals for Fruit Ninja. They’ve teamed with Hybrid for apparel, Loungefly and Basic Fun for accessories, Bioworld for accessories and bags, and MJC for men’s and women’s family sleepwear.

That’s the good news. The bad news in that the time it took you to read this I probably just got another high score. Unless it’s during work hours. In which case I definitely didn’t, nope, not at all, no ma’am.

—Bryan Joiner

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