The Licensing Blog

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Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

Amazon Introduces Merch Collab

Amazon_MerchCollabAmazon introduced Merch Collab by Amazon at the Licensing Expo Keynote at Licensing Expo in Las Vegas last week.

Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create a large selection of branded merchandise. Brands approve and promote products, and Amazon tracks the sales and pays out royalties.

Wild Kratts to Launch Apparel at Old Navy, Renews Multi-Year Partnerships

WildKrattsThis September, Wild Kratts will introduce a new range of T-shirts exclusively at Old Navy stores in the U.S., and later expand to Canada and other territories, as well as e-commerce. The new apparel offerings will include short-sleeved boys t-shirts in sizes 12 months to 5T beginning this fall. The Wild Kratts product range will later expand to Canada, other territories and e-commerce.

In addition, multi-year partnership renewals with Wicked Cool Toys will feature an expanded range in the U.S. and Canada, Pressman will add new puzzles and games, and Whole Foods Market will expand its products based on PBS KIDS series.

Sony Introduces Licensees for Men in Black

SonySony Pictures Consumer Products (SPCP) will develop a comprehensive, 360-degree program for the Men in Black franchiseThe new program will include the classic franchise and the studio’s new spin-off which is tentatively set to release next summer.

SPCP’s first wave of licensees include Funko, Titan Publishing, Bioworld, and Changes. SPCP aims to recreate another strong franchise program in support of Men in Black with year-round opportunities for a multi-generational audience. This follows the studio’s recent success with the classic Jumanji franchise and the recent film Jumanji: Welcome to the Jungle.

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Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Scholastic Appoints Sony as Agent for Goosebumps Licensing Program

goosebumpsScholastic appointed Sony Pictures Consumer Products (SPCP) as the official agent for the children’s book series, Goosebumps. There are seven confirmed licensees for the Goosebumps franchise, and the consumer products program is set to rollout with the second film entitled, Goosebumps: Haunted Halloween. SPCP will also represent the licensing efforts for the films. The new film is currently scheduled to release this October.   

New licensees include Scholastic Inc. for movie tie-in books; Changes for adult apparel; Bioworld for apparel, accessories, and desktop items; Mad Engine for apparel and accessories; KJMC Sportswear California for apparel; Philcos Enterpriser for apparel in Canada; and Zinc International Ltd. for in-cinema concession stands.

 

 

Paladone Launches Biodegradable Plastic Merchandise

paladone eggsGlobal gift designer and supplier Paladone will bring BDP (naturally decomposing plastic) to the global gift trade with a range of giftware using Breakdown Plasti technology.

Breakdown Plastic’s organic additive, BDP, is designed to be used in synthetic polymers to enhance the biodegradation of plastics in landfills, allowing microbes to consume the plastics in a matter of a few years instead of centuries or longer. Paladone products using BDP are home-compostable, naturally decomposable in landfills and recyclable, making them sustainable.

This summer, Paladone will launch a line of licensed egg-cups using this organic additive to address the issues of using synthetic materials which leave harmful imprints on the environment. More items are in development to appeal to the U.S. market, where eco-friendly products are in high demand.

 

LIMA Announces 2018 International Licensing Awards Winners

international licensing awardsThe winners of the 2018 LIMA International Licensing Awards were announced at the opening night of Licensing Expo.

Winners were selected across 21 categories from a total of 132 nominees. The ceremony also honored the lifetime achievements of Hall of Fame inductees Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises; and Brian Goldner, Chairman and CEO of Hasbro. Ten licensing up-and-comers received Rising Star awards.

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Cartoon Network Expands Licensing Programs for Ben 10, We Bare Bears, Steven Universe

cartoon networkCartoon Network Enterprises will grow its portfolio of licensing programs for many of its popular brands. Products will be introduced from new and expanding licensing partners for Ben 10, We Bare Bears, Steven Universe ,and other Cartoon Network brands. The properties will be showcased at the Licensing Expo in Las Vegas this week.

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LIMA Study Reveals Global Revenue from Licensed Goods and Services Increased in 2017

May27LIMA(2)According to results from the Annual Global Licensing Industry Survey released by the International Licensing Industry Merchandisers’ Association (LIMA), retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3percent to US$271.6B. Royalty revenue from sales of licensed merchandise and services rose 2.6 percent to $14.5 billion.

Entertainment/character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7 percent of the total global licensing market. Corporate/brand trademarks was the next biggest property type, generating US$55.8 billion in retail receipts for 20.5 percent of total revenues, followed by fashion with $32.1 billion and sports with $26.5 billion. Some of the most significant growth came from property types that play somewhat smaller roles in the overall business, including publishing-based properties and art licensing. In addition, the music and celebrity categories saw growth reflective of the “influencers” effect. Read the rest of this entry »

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