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LEGO DC Super-Villains Trailer Reveals Character Creator Feature

LEGODCSuperVillainsThe LEGO GroupWarner Bros. Interactive EntertainmentTT Games, and DC Entertainment revealed a new LEGO DC Super-Villains trailer, revealing a character customization feature that puts players at the center of a villain-centric adventure across the DC universe.

The trailer provides players with an extended look at how they can create and play as their own DC Super-Villain character. A player’s character becomes the center of the story, as they team up with a variety of villains to adventure through the original story written in collaboration with DC Comics. Read the rest of this entry »

LEGO, Volvo Partner for Autonomous Concept Wheel Loader

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Volvo Construction Equipment (Volvo CE) and LEGO Technic construction partnered with a team of kids to design a futuristic, autonomous construction machine. The LEGO Technic Volvo Concept Wheel Loader Zeux set is the digital prototype for a real autonomous machine, and is scheduled for release in toy stores in August.

With the first self-driving cars already tested on roads, designers at Volvo CE in Sweden and the LEGO Group in Denmark worked to find new ways to increase safety and bring a more human aspect to the artificial intelligence (AI) in big construction machines.

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WBIE, TT Games, LEGO, DC Entertainment Collaborate for LEGO DC Super-Villains Game

DcSuperVillainsWarner Bros. Interactive Entertainment (WBIE), TT Games, the LEGO Group, and DC Entertainment partnered for the LEGO DC Super-Villains game. The collaboration marks the first time a LEGO game will give players the ability to create and play as their own DC super-villain throughout the game.

In DC Super-Villains, the Justice League has disappeared, leaving earth’s protection to a newcomer group of heroes, the Justice Syndicate. DC super-villains discover the newest heroes may not be the heroes they claim to be. With each player’s completely customizable super-villain character in command, the team of misfit lawbreakers must join forces to discover and foil the evil plans the incognito strangers have in store. Read the rest of this entry »

Activision Blizzard Consumer Products Group Brings Franchises to Licensing Expo 2018

ActivisionBlizzardActivision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms.

The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Read the rest of this entry »

LEGO Debuts Animated Short With Disney Pixar’s Cars, Top Gear Characters

LEGO_DisneyPixarCars_TopGEarThe LEGO Group, Disney Pixar’s Cars, and Top Gear partnered for a new animated short. The film tells the story of Lightning McQueen’s trip to TopGear’s test track outside London, where he fulfills his dream of racing The Stig around the iconic circuit.

Top Gear’s racing driver is imagined in LEGO form as a car, and is joined by Cars  characters Cruz Ramirez and Mater. The LEGO Group designed and made the Stig Car exclusively for the promotional video, and the content was produced by the Danish-based toy-maker and the Top Gear team at BBC Studios. Read the rest of this entry »

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and shopDisney.com. Additional product will be available at mass retailers, Disney store, shopDisney.com, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

LEGO Expands Jurassic World Partnership With Construction Sets, Lifestyle Collections, and Animated Content

The LEGO Group will offer an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection to add to its Jurassic World line of products. In anticipation of the upcoming global theatrical release of Jurassic World: Fallen Kingdom in June, the company will debut construction sets that span every LEGO age category, two all-new, animated videos, and a collection of soft lines and publishing to reach audiences beyond the toy aisle. Read the rest of this entry »

LEGO, Mack Trucks Partner to Create Mack Anthem Building Set

180122---Mack-LEGO-AnthemMack Trucks and The LEGO Group partnered to create a 2,595-piece LEGO Technic Mack Anthem building set. In addition to the Mack Anthem, the set can also be used to create a fully functional Mack LR front loader refuse model.

Mack and LEGO designers originally began to collaborate on this project in 2016 with a series of online and in-person meetings. The LEGO design team drove the Mack Anthem and LR models on a test track, giving them first-hand experience with the trucks’ scale and presence.

The LEGO model of the Mack Anthem follows previous LEGO Technic sets with extreme attention to detail and functional elements. Features include an interior complete with a detailed dashboard and steering wheel, sun visors, adjustable seats, and a bunk bed. The kit also includes a working driveline with an engine and a spinning radiator fan and moving pistons. The pistons move in the correct firing sequence for a Mack MP engine.

The Mack Anthem set is the fifth-largest LEGO Technic set and will be available for purchase from the Mack Shop and the LEGO online shop.

 

Merlin Entertainments to Open LEGOLAND Location in New York

Legoland_NYMerlin Entertainments is moving forward with plans to build a new LEGOLAND location in New York. The new location will open in 2020 in Goshen.

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its site plan by the Town of Goshen Planning Board, allowing it to officially move ahead with building the park. Read the rest of this entry »

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