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Jay Franco, LaurDIY Launch LaurDecor

LaurDIY_LaurDecorLauren Riihimaki, known as LaurDIY, and Jay Franco & Sons, will launch LaurDecor, a new collection of signature bedding, bath, beach, and home storage products inspired by the designs of the YouTube personality. The partnership was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.

 

LaurDIY signs with Pets First to Launch New Pet Line

Processed with VSCO with c2 presetLaurDIY and her dog, Moosie are partnering with Pets First, Inc., for a variety of pet products, including leashes, collars, pet apparel, and pet toys based on the icons and graphics provided by LaurDIY.

LaurDIY and Moosie fans can even dress their dog to look like Moosie with one of the pet apparel styles and can wear matching outfits such as LaurDIY’s unicorn onesie, which will be offered in dog sizes.

LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

Cousin DIY, Lauren Riihimaki Partner for Licensed Jewelry

IMG_0596-EditCousin DIY has partnered with Lauren Riihimaki, to launch a collaborative collection of LaurDIY inspired jewelry making items, kits, and more. The LaurDIY products will debut at the Creativation Show in Phoenix, Arizona on January 20 to 22, and will be available at major retailers later this year.  Read the rest of this entry »

LaurDIY Adds New Licensing Partners

Processed with VSCO with e8 presetLauren Riihimaki, known as LaurDIY, adds new licensees for a range of DIY craft supplies, tools, and kits, as well as finished products, featuring designs and inspirations from LaurDIY. All of LaurDIY licensing has been managed by The Brand Liaison.

New licensees, including Plaid Enterprises, Mattel, Cousin, and C.R. Gibson, developed licensed products to launch in stores next fall. The new products will be supported by social media and other marketing initiatives, including in-store appearances. Read the rest of this entry »

YouTuber LaurDIY, The Kersheh Group Partner for Sleepwear Line

LaurDIYYouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

Read the rest of this entry »

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

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