The Licensing Blog

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Kids Preferred Introduces Pete the Cat Preschool Collection

PeteTheCatKids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.

The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.

The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.


Global Icons LLC, MCA Corporation Partner to Expand Magic Chef Housewares Collection

magicchefGlobal Icons LLC and MCA Corp. entered an exclusive worldwide (excluding South Korea) representation agreement for the Magic Chef brand. More than a century ago, Magic Chef transformed the cooking landscape with the first oven temperature-control device.

Magic Chef and Global Icons will develop product categories to include household electrics, kitchen gadgets, cookware, kitchen textiles, and food.


Vandor LLC Introduces Ceramic Tabletop Collections

Vandor_MinnieMouseVandor LLC introduces a line of ceramic tabletop collections.The dinnerware sets are available within four of Vandor’s licenses: Star Wars, Disney’s Mickey Mouse, Disney’s Minnie Mouse, and The Beatles Yellow Submarine. Each place setting is sold in a set of four and includes a dinner plate, a salad plate, and bowl. Sculpted salt and peppershakers are also available and matching servewar will be introduced later this year. Read the rest of this entry »

Kellogg’s Releases New Home Goods Products

Kellogg’s has partnered with home textiles manufacturer Dophes and innovative housewares company Evriholder to launch two new programs. The Joester Loria Group brokered the deals.

Dophes has created a line of Kellogg’s-inspired home textiles and kitchen accessories for the brand, which will be available next spring at mass and mid-tier retailers.

The All-Bran Microwave Muffin Maker is currently available at Wal-Mart locations. Evriholder has developed the product to allow consumers to make Kellogg’s recipe for All-Bran Muffins in minutes.

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